Sunday, February 22, 2009

Protecting our coastlines - the Marine Life Protection Act and what you can do

At GoGreenMug.com, we're committed to minimizing negative effects on the environment, by promoting the reduction of waste we, as a society, generate.

We wanted to use this week's blog to remind you all of some simple actions you can take to reduce your waste. Some of these things will not only be helpful to the environment, but may also save you some money:




  • Reduce paper waste by paying your bills online and signing up for e-statements. You'll be less likely to make a late payment, save yourself and the billing company a few envelopes, and save yourself some postage (which is scheduled to increase May 11, 2009).
  • Bring reusable containers to restaurants to carry your leftovers home. Your containers are most likely much sturdier than what the restaurants give you; plus, theirs are almost always made of styrofoam.

  • Bring your own bags to the supermarkets. We are seeing lots of people starting to adopt this action, and the markets are definitely taking notice. Some places such as Target reduce your bill by five cents for every bag you save them; other markets like Trader Joe's enter you into a weekly raffle. So gather up some old bags (or buy some), and throw a few into your car so you'll always have them on hand when you're out shopping.

  • Remember - your GoGreenMug can be used for any kind of beverage, including water or soda. No need to waste single-use cups at the office for water/coffee, and some restaurants let you fill up your mug at their soda fountain instead of using their throwaway cups.


In addition to minimizing negative effects on the environment, there are some simple steps you can take to promote positive change. The Marine Life Protection Act (MLPA) of California was passed in 1999 (yes, this was a while ago, but it is scheduled to be fully implemented by late 2010-2011). This law is intended to provide various levels of protection to specific areas along the coastal waters, by controlling what types of activities are allowed. By strategically placing these safe-havens (Marine Protected Areas - MPA's), marine life can prosper and may flow from one MPA to another. For more information on the MLPA, please visit http://www.dfg.ca.gov/mlpa/

If you feel any particular areas along the California coast would benefit by being designated an MPA, please complete a survey the Surfrider Foundation has published at: http://www.surveymonkey.com/s.aspx?sm=jweijd4I8d5vtscSSwjSHw_3d_3d

Last week, we visited the Portfolio Coffeehouse in Long Beach, CA. It's a fairly large shop, with lots of seating areas, including comfy couches, and plenty of places to plug a laptop into. This shop offers ten cents off for customers who bring in their own mugs (the discount only applies to coffee orders though). The baristas said they make an effort to recycle as much as they can, are conscious of the types of material used in their disposable utensils, and offer ceramic mugs to customers intending to enjoy their beverage in the coffeehouse.

Thank you for your efforts to reduce the waste, and have a great week!

Sunday, February 15, 2009

What is in the 2009 Economic Stimulus Package for the Environment

Congress voted on President Obama's American Recovery and Reinvestment Act of 2009 last week.

Because of President Obama's commitment to the environment, that he expressed during his presidential campaign and has reiterated since he became president, we hoped that this new economic stimulus package would include incentives for Americans to reduce their waste, improve energy efficiency and make use of renewable energy.

At GoGreenMug we have added our voice to the call for green incentives in the stimulus package. We have signed petitions at National Wildlife Federation and Surfrider as well as adding our photo to CALPIRG's appeal to Congress to remember Global Warming in the stimulus package (see last weeks blog).


So just what is in the Economic Stimulus Package for the environment? We reviewed the bill, passed in the Senate on February 10, to get an idea of what to expect. You can see a copy of it at http://www.opencongress.org/bill/111-h1/text .

Here are some of the environmental highlights:

  • Incentives for residential and commercial buildings to meet or exceed specified energy conservation standards. - $14 billion
  • Grants for the manufacture of advanced battery systems and vehicle batteries that are produced in the United States, including lithium ion batteries and hybrid electrical systems. - $2 billion.
  • Energy-Efficient Federal Motor Vehicle Fleet Procurement, acquiring federal motor vehicles with higher fuel economy $300 million.
  • Investment in electricity delivery and energy reliability (a smart grid) to enable the use of renewable forms of energy - $4.5 billion
  • Improve power line capacity and reliability- $6.5 billion.
  • Projects that demonstrate carbon capture from industrial sources - $1.5 billion.
  • Conservation and renewable resources programs - $15 billion.
  • Grants for the operation of the National Park System and public land- $3 billion.
  • Public Transportation - Investment to add train routes and bus lines - $8.4 billion.
  • Defense nuclear waste environmental cleanup and conservation and renewable resource programs - $6.4 billion
  • Tax credits for renewable energy development, home efficiency upgrades and the creation of renewable energy and conservation bonds - About $20 billion.
Considering the total for the stimulus package is likely to be around $789 billion, the approximately $80 billion set aside for environmental policies seems a substantial investment (about 10%). Is it enough to head off the possibly devastating challenge of global warming and destruction and change the way Americans live and do business. It is very important that environmental issues are addressed and that incentives are created for Americans to reduce waste and conserve our environment.

Most of us though will never get to see a stimulus investment check even if more money were made available, however we can continue to reduce our waste and energy consumption without this incentive. We can also continue to appeal to President Obama and congress to offer forceful incentives for the industries that need a prod, such as the oil companies, motor vehicle manufacturers and carbon dioxide belching manufacturing companies.

This week we have a pic from some regular Starbucks customers at their local coffee shop in Orange County. Sarah and Tamarra holding their GoGreenMugs with Raoul and Starbucks barrista, Ari. They commented that they love their personalized GoGreenMugs and their Starbucks sometimes offers more than the company policy 10 cents discount when they bring in their own mug. Thanks for the pic guys.
You too can get your pic on our blog. Take your GoGreenMug into your local coffee shop and ask for a discount. Let us know what discount you got and what you like about your local coffee shop and include a pic if you want. You can leave a comment or email us at support@gogreenmug.com .

Sign up to follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug.






Sunday, February 8, 2009

College Activism


I (Dudley) was studying at the University of Witwatersrand in Johannesburg, South Africa in the early 1990's. Mandela had been released and the first democratic elections for all of South Africa's citizens was yet to take place. This was a time of serious political turmoil in South Africa and as liberal students, many of us attended rallies and protests, excited to be part of history.


Many people will also remember or have read about the political activism of the 1960's in America. Civil rights, ban the bomb, free love. Much of this activism took place on college campuses with enlightened students and academics leading the way.

We believe that reducing waste is a cause and a political one. Without government support it will be very difficult to make the changes we need to reduce waste and thereby stabilize our environment. Last week in a discussion on his environmental policies, President Obama said "Year after year, decade after decade, we've chosen delay over decisive action. Rigid ideology has overruled sound science. Special interests have overshadowed common sense. Rhetoric has not led to the hard work needed to achieve results. Our leaders raise their voices each time there is a spike in gas prices, only to grow quiet when the price falls at the pump."
If we do not put pressure on our political leaders they may continue to delay to take action.

Once again enlightened student activists will likely take the lead in this important cause. This week we attended a presentation on Global Warming at the University of California, Irvine (UCI). Members of CALPIRG (California Student Public Interest Research Group) organized posters and speakers. They discussed their plans for on campus environmental programs. These included a bike share program, where students will be able to check out bikes on campus; a Metro use program that will lay out bus routes on the OC and LA Metro to numerous student hangouts, including clubs and restaurants; a recycling program and a community activity program. Members of CALPIRG were also taking photographs of students and visitors with a sign reminding President Obama and Congress to include environmental causes and effective actions that will reduce global warming in the $850 billion bailout plan.
We also met and spoke with Christine Dubois Royal from CALPIRG and Dr. Lori Greene from the School of Physical Sciences at the University of California. Dr. Greene introduced us to a new program at the School of Physical Sciences with a focus on improving efficiency and storage of Solar Energy.
We were pleased to meet up with these enthusiastic activists at UCI and are looking forward to finding out more about their programs.
As you know our cause is to reduce the waste in Coffee Shops by using a reusable mug.

Dennis went to Kelly's Coffee & Fudge, in Buena Park, CA. They did not offer a discount for bringing in his mug. The owner said he doesn't see more than 2-3 people/month bringing their own mug in, and he wasn't even aware of his own franchise's move to become greener by switching the type of cups they use. In fact he did not realize that a sign outside promoted the new greener cups. The owner then used a paper cup to make the drink, then poured it into the mug; he explained he had to do this because the cup had lines showing him how much of each ingredient to put in. This location does not seem very interested in making much of an effort to help the environment (or even to save themselves some money on disposable cups).
Unfortunately this is an all too familiar experience at coffee shops. You do have the right to choose though. Ask the barrista to make your drink without using the paper cup for measurements. If he refuses, then get your money back and go to another coffee shop that will use your mug. Remember our purpose is to reduce the waste of coffee cups, so walking away will make the coffee shop owner think twice about their environmental policy.
Remember to take your reusable travel mug into all the coffee shops you visit and ask them for a discount. Let us know where you went and the discount offered. If you can get a pic then please send it to us at support@gogreenmug.com and we will post it in next weeks blog. Alternatively just comment on the blog and tell us about your visit.

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and you can get free shipping and 15% off with the coupon code: luvday until Valentines Day February 14th, for your personalized re-usable travel mug. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.

Sunday, February 1, 2009

Deforestation and Coffee Cups

How many trees are cut down every year to create single use disposable coffee cups?


According to Sustainability Is Sexy more than 6.5 million trees were cut down in 2006 to create the 16 billion paper cups thrown away. Coffee shop paper cups are not made from recycled paper because of FDA regulation and the fact that recycled paper is not strong enough to hold the liquid and prevent hot coffee leaks and spills. Therefore most paper cups are made from 100% virgin paperwood.


Deforestation is the process by which trees in a forest are cut down. The reasons for deforestation are numerous, including logging (to make paper products), increasing farmland, mining and population expansion. This deforestion creates wastelands and deserts, but in our opinion there is a far more environmentally important result.

Trees are like Carbon Dioxide sponges. They remove carbon from the atmosphere during the process of photosynthesis and release small amounts of Oxygen back into the atmosphere. Only an actively growing tree can perform this function. The Carbon absorbed by the trees is also compacted into the soil where after millions of years it creates the fossil fuels we use abundantly today. Cutting down trees, exposes this soil and allows this carbon stored in the soil to be realeased back into the atmosphere.


Therefore by chopping down trees we remove the planets natural Carbon Dioxide filter and also release more carbon into the atmosphere from the soil. And as we all know increased carbon dioxide in the atmosphere is a major cause of our global warming environmental problem.



To add to this increased carbon dioxide from deforestation, the creation and then disposable of all these coffee cups, creates even more carbon dioxide. Creating the paper requires large machines that belch out carbon dioxide and burning of non -recycleable used coffee cups also increases carbon emmissions.

Of course planting trees is an excellent way to reduce some of the damage caused by deforestation, but we must also commit to reducing our waste and to reusing our own personal coffee mugs.

With all this in mind I took my Go Green Mug to Seattles Best coffee shop in the Borders bookshop in the District in Tustin, CA. Seattles Best offered me a 10 cent discount for using my reusable mug and as I intended to read a magazine at the shop I was pleased that once again the barrista filled up my 16 oz. mug and I only paid for a small 12 oz.

Remember to take your reusable travel mug into all the coffee shops you visit and ask them for a discount. Let us know where you went and the discount offered. If you can get a pic then please send it to us at support@gogreenmug.com and we will post it in next weeks blog. Alternatively just comment on the blog and tell us about your visit.

Also if you have not done it already join our cause on Facebook at http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 or on the Starbucks V2V at http://www.v2v.net/actions/go-green-mug

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and you can get free shipping and a 15% discount with the coupon code: luvday until Valentines Day February 14th for your personalized re-usable travel mug. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.