US Fuel Efficiency Standards Too Low?

Last week we discussed the new US fuel efficiency standards that were agreed between the White House, Environmentalists and the Auto Industry. We questioned the concerns of those who suggest that US consumers will not spend extra money on a more fuel efficient car unless the cost of fuel increases and remains high.

Continuing with this topic, we have also heard from the other side of the spectrum that the fuel efficiency standard of 39 mpg for a passenger car to be met in incremental stages before 2016 is too low. Here they may have a point. The average fuel efficiency of all cars, SUVs and minivans in the US is around 23 mpg. In Europe and Japan that figure is over 40 mpg. So if Europe and Japan already produce cars with an average fuel consumption higher than the standard set to be reached in the US by 2016 then why is this standard so low.

While you can buy a few cars in the US that get great fuel economy (Toyota Prius, Honda Civic Hybrid, Mini Cooper, Smart and now the VW Jetta TDI), around 40 mpg, there are not too many and at least 2 of them (the Mini and the Smart) are small cars. One of the reasons Europe in particular has such a good average fuel efficiency is that there are numerous cars that use clean diesel engines. In fact back in 2002 when I (Dudley) Lived in England I drove a VW Golf TDI (diesel) that got about 50 mpg, . In fact diesel engines get at least 30% more fuel efficiency than gas powered engines.

So why do we not have more diesel powered cars in the USA? Diesel engines actually produce less carbon dioxide emissions than gas powered cars but unfortunately they give off other pollutants such as Nitrogen Oxide and other small particulates. In the USA and particularly some states the emission standards are high and the higher sulfur content in US diesel means many diesel engines cannot meet these stricter standards. In Europe this problem is averted because their diesel has a much lower sulfur content than the diesel produced in the USA and therefore gives off less Nitrogen Oxide and particulates. The German engineered cars (Volkswagen, BMW, Mercedes) also seem to be far ahead in producing clean burning diesel engines.

So we know how Europe achieves its 40mpg average fuel efficiency standard with diesel powered cars. We also know that there are less diesel cars in the US because of the concerns with emissions but that the technology is improving quickly and some diesel cars that are now meeting the emissions standards and being sold in the US.

If we take these diesel engines into account in the US, knowing that they can achieve fuel efficiency standards above 40mpg already then the 39 mpg standard set passenger cars by 2016 is really not good enough.

But lets look at this in a different way. Until now very few diesel powered cars have been sold in the US and if standards for gas powered cars was to increase to 39 mpg that would be a reasonable goal. If a smallish gas powered car in 2009 averages 30 mpg, then a 30% increase to 39 mpg over 7 years should be an achievable goal for most car manufacturers.

At http://www.gogreenmug.com/ we would love to see much higher standards but we also expect that once car manufacturers start to improve fuel efficiency there will be no point stopping at 39 mpg, because in the end we know that gas prices will rise and the demand for ever more fuel efficient vehicles will increase. We hope to see a hard drive storage space like evolution in fuel efficiency soon.

The Case for Raising the Fuel Efficiency of Cars

Last week President Obama announced an agreement between the White House, Environmentalists and the auto industry to increase the average fuel efficiency of passenger cars to 39 mpg. Unfortunately this cannot become the standard overnight or within the next year and the car manufacturers will have until 2016 to meet this standard. None the less it is a great achievement and proves that those of us who care about our environment now have a strong supporter in the White House.

There are always those who will find fault with a policy such as raising the fuel efficiency standards. One that particularly concerns us, suggests that consumers will prefer to buy gas guzzling cars as long as the price of fuel remains in the $2 to $3 range. Therefore although the car manufacturers will build fuel efficient hybrids and electric vehicles, the consumer will still want to buy large V8 SUVs.

We believe most people understand the need for increased fuel efficiency vehicles both for the environment and for economic, political and international stability and will buy more fuel efficient cars, when there is a large selection available. For those who do not buy into the reduce waste and save idea, the US government can always increase taxes on fuel (the US driver still pays less for gas than in most other developed nations) and pay off some of the US national debt.
Let's take a step back here though. The reason we want and need fuel efficient and zero emission cars is not only based on the price of gas at the pump. We all know that right now the Hybrid and Electric cars sell at a premium to their all gas counterparts and there are concerns that the car prices will skyrocket with the fuel efficiency standards. But we are already seeing that new hybrids are causing competition and reducing prices and we imagine that with more hybrids and electric vehicles on offer and increased competition from different car manufacturers the price of a fuel efficient vehicle will not be too different from those of a less efficient vehicle today.

At http://www.gogreenmug.com/ we are all about reducing waste. So what is important to us is that all cars will have better fuel efficiency by 2016 and competition will take care of the prices. Remember though that there are already many cars available that get more than the proposed 2016 standard of 39 mpg. So if you plan to buy a new car before then look out for those with the best Environmental Performance ratings (discussed in a previous post http://gogreenmug.blogspot.com/2009/03/buying-environmentally-clean-car.html), there is no need to wait.

Have a great week and reduce your waste.

Easy Ways You Can Reduce Landfill Waste (and why you should do it)

Our nation's landfills accumulate an enormous amount of trash every year. According to the Environmental Protection Agency (EPA), Americans generated 254 million tons of trash in 2007 (http://www.epa.gov/osw/nonhaz/municipal/pubs/msw07-fs.pdf).



Although recycling rates have increased significantly in the past few decades (thanks to the development of new technology, ease and availablility of recycling centers and material recovery facilities, and increased public awareness), it is still essential that we make our best efforts to reduce the waste sent to the landfills in the first place.

The Sierra Club (http://www.sierraclub.org/) recently posted some strategies to help the average person reduce their waste. These strategies have been previously mentioned on our blog, but are definitely worth repeating, as changes to our daily routines can have a tremendous benefit to the environment over time.

The first strategy discusses ways to reduce packaging waste. This can be accomplished by bringing in your own reusable mug to coffee shops (visit http://www.GoGreenMug.com to design your own mug), buying in bulk, and bringing reusable shopping bags to stores.

The next strategy discusses how food waste contributes can contribute to global warming. The EPA reports that Americans discard 25% of their prepared foods. As the discarded food decomposes in the landfills, it releases methane gas, which is related to global warming. This type of unnecessary waste can be avoided by patrons ordering smaller portions and bringing their own containers to take leftovers home.

As you can see, the above strategies are very simple ways we can all reduce the amount of waste we generate, and how much of that waste gets thrown into our landfills.

Reduce Waste - Win a Free Travel Mug!

On a recent visit to our local coffee shop we were once again astounded that we were the only customers using our own travel mugs. Yes that's right, of the 12 - 15 other customers enjoying their coffee drinks at the tables, all of them were using paper cups and many had plastic lids and cardboard sleeves too.

At GoGreenMug.com we are concerned with the number of paper cups, plastic lids and other coffee shop waste that ends up in our landfills. The simple solution is to bring and use your own travel mug at coffee shops. It's time to step up our efforts.

We will be giving away one free personalized travel mug (100% free, shipping included) each week over the next few weeks to promote the use of travel mugs.

All you need to do is visit http://www.gogreenmug.com and design your own personalized travel mug. Add your name, drink options or any other text, photograph and quote. At checkout enter the coupon code: xjumnw1 to see if you have won.


The coupon code will be activated at a random time between the first posting of this blog and Sunday May 17th at 5:00PM.
If the coupon code works then you are the winner for the week. If the code does not work you will get the error message "The coupon code you have entered has expired." If you get this message, the coupon code has either not yet been randomly activated (so you can keep trying this code until the contest expires) or the free mug has already been won for this week.


We will be sending out a new code next week for another free giveaway or you can use coupon code: flwmiblg to receive an immediate 20% discount. Depending on your web browser, your designed mug may be saved for your next visit if you do not checkout.

Rules: The free mug coupon code will be made active at a random time during the period from the posting of this blog until Sunday May 17th at 5:00PM PST. The first customer to try the coupon code therefore may not win. The first customer to use the coupon code correctly once it is active will be the winner. This decision is final. Shipping to the USA and Canada only. We will contact the winner and request a photograph with his/her personalized Go Green travel mug and permission to post his her name on this blog. This coupon is only redeemable for a travel mug on GoGreenMug.com, and has no cash value.

Is Your Sunscreen Killing Coral Reefs?

Summer is approaching quickly now and we are all starting to enjoy the outdoors far more. More hiking, gardening and for some of us surfing and snorkeling. If we are going to spend time outdoors in the sun we all know that sunscreen is a must, but a study in January 2008 suggests that sunscreen may be killing off coral in the ocean.

The study found that four common sunscreen ingredients; octinoxate, oxybenzone, 4-methylbenzylidene camphor and the preservative butylparaben, can awaken viruses in an algae called Zooxanthellae that live inside many coral species. The sunscreen ingredients cause the viruses to replicate, eventually killing off the algae and spilling over to infect nearby coral.

The Zooxanthellae provide the coral with food through photosynthesis and also contribute to the bright and vibrant colors. Without them the coral loses its color and eventually becomes a white coral skeleton and dies.

I found out quickly that my favored sunscreen contained these four ingredients and I often find myself in the ocean and love snorkeling and viewing the corals. I searched and found very few alternatives. So although this story (about the coral) is more than a year old, I wondered what we could do about it, without an easy sunscreen alternative. Once again human consumption is causing possible harm to our planet, but this time we can't simply decide not to use sunscreen. Skin cancer is one of the most prevalent cancers with more than 1 million people diagnosed in America each year. Protecting yourself from the sun can significantly decrease your risk of skin cancer.

Before we all give up on our ocean recreation to save the coral reefs, I did find some information in my searches.

1. Look at the ingredients before you buy sunscreen. Look out for any of the 4 chemicals that awaken the dormant viruses: octinoxate, oxybenzone, 4-methylbenzylidene camphor and butylparaben and do not buy these sunscreens.


2. Natural sunscreens that have no synthetic ingredients are not known to harm the coral. They may also be better for your skin as studies have shown these synthetic nanoparticles may cause skin irritation and even illness.


3. Look for sunscreens using natural UVA and UVB blocking zinc oxide and or titanium dioxide.


4. Make sure your sunscreen contains both UVA and UVB protection. I won't get into the details but you need both.

I have a trip to Hawaii coming up, so I am off to find my natural sunscreen
Have a great week and Mothers Day and reduce your waste.
The GoGreenMug mothers day 20% off coupon is still available until May17. Coupon Code: grnmom2day

Need More Incentives to Save Water?

As mentioned in a previous posting, California is in a serious state of drought and there are many ways (some very easy and inexpensive, some not-so-easy and perhaps more expensive) we can do our part to reduce our waste of this vital resource.

In an effort to educate the public on this matter, the Association of California Water Agencies and the California Department of Water Resources have started a major campaign, placing ads on television, radio, and the web.

The website http://www.saveourh2o.org/ provides all kinds of information, including water saving tips for the indoors and outdoors, ways for kids to get involved, and a huge list of rebates available for water (and energy) efficient devices. So if the idea of our water supplies drying up isn't enough of an incentive for you to start making some significant lifestyle changes, hopefully the thought of saving money on your water and energy bills will encourage you to seriously consider these options.

And speaking of saving money, http://www.gogreenmug.com/ is celebrating Mother's Day by offering a huge discount of 20% on all orders through May 16, 2009. Simply enter coupon code: grnmom2day at checkout, and the discount will be applied. So design a mug for Mom today, or send her a gift certificate (the discount applies to gift certificates, too) and she can design one for herself. Thanks for reading our blog this week, and if any of you has any other water or energy saving tips you'd like to share, please feel free to post a comment or send a message to support@gogreenmug.com. Have a great week!