Reduce Waste At your Coffee Shop

In America we love our coffee and because of the abundance of coffee shops we can now pick up some quality blends and try many exciting variations without the need to purchase a complicated espresso machine or milk steamer, coffee bean grinder or tea infuser.

Although these Coffee shops are great for our coffee habits, there is a large cost associated with our visits. Beside the obvious financial cost of some of the fancier named coffee concoctions there is a very large environmental cost.

Coffee shops generally serve their brew in hard to recycle paper cups. A good estimate is that Americans throw away 18 billion paper cups every year. Paper and cardboard make up over 40% of the solid waste buried in North American landfills. Of that 40%, a disproportionate amount, is attributable to disposable coffee cups. Add to this waste the plastic lids and straws and cardboard sleeves that many of us use on our paper coffee cups whether we need them or not.

Luckily there are some very easy ways in which we can reduce our waste at coffee shops.
The best way to reduce this waste is to get a reusable mug or travel mug. Travel mugs tend to be better because they come with a lid in case you want to take them in the car and avoid spills and because they are insulated, which means your coffee will stay hot longer. Here are a few tips for using your reusable mug at the coffee shop:

1. Create a personalized travel mug that you will really like. Adding photographs and your name to your travel mug makes it stand out and you will want to use it more often.
2. Bring your Travel Mug with you. It will be of no use if you leave it at home.
3. Know how much liquid your mug can hold. At most coffee shops 12oz. is a Tall or Small, 16oz. is Grande or Medium and 20oz. is a Venti or Large.
4. Order the size drink you want that will fit in your mug. Sometimes you can get lucky and the barrista will fill up your 16oz. mug even if you only ordered a small or tall.
5. Order your drink type specifically and make sure that the barrista does not use a paper cup to write the order on. If you regularly enjoy the same drink get a reusable mug that describes your specific drink order on it and then point your barrista to this description.
6. Unscrew the top of the travel mug before handing your mug over. Keep the lid with you and replace it once you get your drink back.
7. Add your milk and sugar to your cup first before handing it over to the barrista. In this way you will eliminate the waste caused by spilling, if you add these later to an already full mug.
8. Ask the barrista what discount they offer for bringing in your own mug. Some coffee shops offer discounts as high as 30%. Don’t make this your reason for bringing in a reusable mug, just be pleased with yourself for helping to reduce the waste.

If you forget to bring in your travel mug then there are still a number of ways you can reduce waste during your coffee shop visit.

1. If you intend to sit in the coffee shop and enjoy your drink, you do not need a plastic lid. If you do need to take your coffee on the go then hopefully next time you will remember your reusable travel mug.
2. If you should spill any coffee on the counter top, do not use napkins to wipe it up. Ask the barrista for a rag to wipe up the spill.
3. The cardboard collar, meant for hot drinks, can also add to the waste. If you do not need one then do not take one.

Some estimates suggest that if we all use reusable mugs at one of the large chain coffee shops instead of their paper cups we would save more than 1 million tons of wood, 2 billion pounds of carbon dioxide, and 4 billion gallons of water every year. That’s the equivalent carbon dioxide reduction of keeping almost 800 000 cars off the road for at least 3 days.

So get a travel mug and persuade everyone you know to do the same. Make a difference, reduce the waste, get some discounts at coffee shops and feel good about yourself. Make the switch to a reusable travel mug today.

Contact us at support@gogreenmug.com or 714-345-1101, to personalize a mug or mugs for yourself or your business.

The Algae Environmental Solution

Biofuels were once welcomed as the solution to using fossil fuels such as oil and coal. However it was quickly discovered that the energy cost to grow the corn and soybean used to make the bio fuels is not environmentally or economically sustainable and may in fact increase the amount of carbon dioxide emissions (in growing them).

Producing these crops (soybean and corn) in large enough quantities to supply food demand as well as bio fuels is a real concern. These bio fuels have been blamed for increasing the price of food and also wasting arable land to produce the crop for bio fuels.

Recently though there has been a shift from these first types of bio fuels to new advanced bio fuels that show some great promise. Exxon Mobil has teamed up with a bio tech research company to produce an algae based bio fuel. Algae has been welcomed as an excellent alternative to crop based bio fuels. It only requires water, sunlight and carbon dioxide to grow. It can be grown in large tanks and can double its size through photosynthesis, in about a day.

This sounds like the perfect bio fuel, and while we are excited to learn about Exxon Mobil's investment in cleaner fuels, we also remain weary that this algae based bio fuel will be a viable environmentally friendly fuel alternative. A crop that doubles daily and does not require the burning of fossil fuels to grow, will be a great boost to alternative fuels.

We like to keep things positive at GoGreenMug.com and so we will also believe that Exxon Mobil is investing in this technology because they understand the importance of reducing waste and finding a sustainable fuel source.

All this investment and reports of new technology and environmentally sustainable fuels suggests that we are on the right track to solving our environmental crisis. As investment grows so will the speed at which new discoveries are made. We look forward to reading about more of them and we will let you know if we find any of them interesting.

US Fuel Efficiency Standards Too Low?

Last week we discussed the new US fuel efficiency standards that were agreed between the White House, Environmentalists and the Auto Industry. We questioned the concerns of those who suggest that US consumers will not spend extra money on a more fuel efficient car unless the cost of fuel increases and remains high.

Continuing with this topic, we have also heard from the other side of the spectrum that the fuel efficiency standard of 39 mpg for a passenger car to be met in incremental stages before 2016 is too low. Here they may have a point. The average fuel efficiency of all cars, SUVs and minivans in the US is around 23 mpg. In Europe and Japan that figure is over 40 mpg. So if Europe and Japan already produce cars with an average fuel consumption higher than the standard set to be reached in the US by 2016 then why is this standard so low.

While you can buy a few cars in the US that get great fuel economy (Toyota Prius, Honda Civic Hybrid, Mini Cooper, Smart and now the VW Jetta TDI), around 40 mpg, there are not too many and at least 2 of them (the Mini and the Smart) are small cars. One of the reasons Europe in particular has such a good average fuel efficiency is that there are numerous cars that use clean diesel engines. In fact back in 2002 when I (Dudley) Lived in England I drove a VW Golf TDI (diesel) that got about 50 mpg, . In fact diesel engines get at least 30% more fuel efficiency than gas powered engines.

So why do we not have more diesel powered cars in the USA? Diesel engines actually produce less carbon dioxide emissions than gas powered cars but unfortunately they give off other pollutants such as Nitrogen Oxide and other small particulates. In the USA and particularly some states the emission standards are high and the higher sulfur content in US diesel means many diesel engines cannot meet these stricter standards. In Europe this problem is averted because their diesel has a much lower sulfur content than the diesel produced in the USA and therefore gives off less Nitrogen Oxide and particulates. The German engineered cars (Volkswagen, BMW, Mercedes) also seem to be far ahead in producing clean burning diesel engines.

So we know how Europe achieves its 40mpg average fuel efficiency standard with diesel powered cars. We also know that there are less diesel cars in the US because of the concerns with emissions but that the technology is improving quickly and some diesel cars that are now meeting the emissions standards and being sold in the US.

If we take these diesel engines into account in the US, knowing that they can achieve fuel efficiency standards above 40mpg already then the 39 mpg standard set passenger cars by 2016 is really not good enough.

But lets look at this in a different way. Until now very few diesel powered cars have been sold in the US and if standards for gas powered cars was to increase to 39 mpg that would be a reasonable goal. If a smallish gas powered car in 2009 averages 30 mpg, then a 30% increase to 39 mpg over 7 years should be an achievable goal for most car manufacturers.

At http://www.gogreenmug.com/ we would love to see much higher standards but we also expect that once car manufacturers start to improve fuel efficiency there will be no point stopping at 39 mpg, because in the end we know that gas prices will rise and the demand for ever more fuel efficient vehicles will increase. We hope to see a hard drive storage space like evolution in fuel efficiency soon.

The Problem With Clean Coal

We know that you voted for Earth on Saturday 28 March and turned off your lights. We enjoyed the hour playing cards by candle light and of course we happily survived, although there may be some candle wax on the cards.

Earth Hour was a great opportunity to show our concern over global warming and to get those billion votes that they are hoping to take to the Global Climate Change Conference in Copenhagen 2009. Remember though that during that hour we also did not need much electricity in our homes or workplaces and therefore we were able to burn less fossil fuel and reduce our CO2 emissions.

Assuming the Earth Hour goal was reached and 1 billion people around the world turned off their lights for the full hour we can estimate that about 450 million pounds of carbon dioxide were kept out of the atmosphere, which is the equivalent of taking 350 million cars off the road for that hour. This is more than the total number of registered cars in the USA.

As we thought about these savings, we started talking about clean coal. We have heard a lot about it, particularly from the energy companies. They suggest that clean coal is as viable a solution to global warming as any other natural environmental energy such as solar and wind.

After doing some research here are 7 facts about clean coal.

1. We all know that coal is a fossil fuel that is used mostly by energy and electric companies in power plants and is burnt to create steam, which turns turbines and thereby creates electricity. Burning coal releases CO2 (carbon dioxide) into our atmosphere. You can see it pouring out of a power plant smoke stack.


2. One aspect of clean coal technology is to literally wash the coal with liquid prior to burning. This removes the unwanted impurities. Wet scrubbers are also used to remove sulfur dioxide (a major cause of acid rain) by spraying the coal with limestone and water.


3. Clean coal technologies also use low nitrogen oxide burners and gassification which convert the coal into a gas to burn. This is said to reduce the amount of coal burnt.


4. Any method used to clean coal will still result in CO2 emissions which will then need to be stored.


5. Carbon Dioxide capture and storage is the technology that proponents of clean coal seem to be most enthusiastic about. They suggest that CO2 emissions can be captured and kept out of the atmosphere . The captured CO2 needs to be collected in secure containers. The CO2 is then stored in 2 possible ways. Either under the ground by injecting the CO2 into depleted oil or gas fields and seams, or injecting liquid CO2 into the ocean 500 to 3000 meters deep.


6. Storage methods (underground or ocean) must be able to contain the CO2 until peak emissions subside. This will take hundreds of years.


7. The environmental effects of all the forms of storage are largely unknown. By injecting CO2 into the earth we may cause changes in the soil and pressure under the earth, and by injecting liquid CO2 into our Oceans we could damage marine life. Any form of storage will need to be carefully prepared and monitored.

Now that we have some facts, we are not convinced. With clean coal technology, we are taking the coal burning, CO2 emissions, problem and shoving it under the bed so that we can ignore it. Global warming is not "somebody elses problem" . We need to step up now and change the way we create and use energy. Drop the idea of clean coal technology and rather spend that research money on solar and wind power technology. Forget about capturing and storing CO2 and fund research into battery technology to store the natural energy sources that we have available.

Of course, you know that you can do your part too. Reduce your waste, Recycle whatever you can and Reuse as much as you can.

We still have a long way to go. I met with a friend to catch up on Thursday, at a local coffee shop. The coffee shop was full, with a line out the door, as it usually is, but unfortunately I was the only customer using my own mug. Everyone else was using a paper cup and all of them had plastic lids. There is an easy solution to this waste. If you do not have a mug then get one at http://www.gogreenmug.com/ and always remember to bring it with you to coffee shops.

Have a great week and reduce your waste.

Buying an environmentally clean car

The economic meltdown is causing serious difficulties for most Americans. With our investments and retirement accounts decked out in a very un-festive red, most of us cut back on our spending and reign in our shopping sprees and regular restaurant visits. Of course we could never give up a regular latte, it is the only way to start and end the work day.

According to many knowledgeable sources though, now is the time to invest. Warren Buffet (investing guru of Berkshire Hathaway) is buying shares, home prices are depressed and interest rates are low and car dealerships have great deals.

Maybe now is the right time for us to get a new fuel efficient car. Fuel efficiency is not the only criteria for a cleaner vehicle though, but for most of us finding out what is important and how a car rates environmentally is difficult.

A new law took effect on January 1st 2009 in which all new vehicles manufactured after the 01/01/2009 and sold in California must display an Environmental Performance label. This label shows 2 scores from 1-10. A smog score and a global warming score. The higher the score the cleaner the vehicle.

The Global Warming score is calculated on the greenhouse gas emissions, based on a CO2 equivalent grams per mile. The Smog score calculates the pollutant elements from the vehicle which include non-methane organic gases and nitrogen oxides. These scores are also calculated relative to other vehicles within the same model year. So think of these scores as a sliding scale test.

Battery Electric cars of course get the best scores as well as requiring zero fuel and score 10 for both the smog and global warming. The average new car sold in California has a score of 5 for both. You can get more information on the Environmental Performance label at http://www.driveclean.ca.gov/ep_label.php

California Governor, Arnold Schwarzenegger has been a strong advocate of raising emissions and fuel efficiency standards in California for some time and now President Obama has backed California's strict policies. California wants automakers to build cars that can get an average of 40 miles per gallon by 2020, while federal requirements are asking for 35 miles per gallon.

So there are a few ways we can evaluate the environmental effect of the new car we want to buy. We will look out for the Environmental Performance label and will aim to get a car with great smog and global warming scores. We will look at fuel economy and try to match or beat California's 2020 efficiency standard of 40 mpg. Finally we will make sure we have a cup holder for a GoGreenMug.

Speaking of mugs, remember to let us know about the coffee shops you visit and the discounts they offer you for bringing in your own mug. If you have not done so already also sign up to our cause on Facebook http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 so that we can build a community and put some pressure on the large chain coffee shops to offer better incentives for using a reusable mug.

Butts on our Beaches

Does anyone really care to see your butts on our beaches?

We are of course referring to cigarette butts. This Saturday we once again joined Surfrider Newport Beach Chapter at their regular Huntington beach clean up ( 4Th Saturday morning of every month from 8-12). We picked up many polystyrene coffee cups and broken plastic lids, just as we did last month. This month however we were made aware of the literally thousands of cigarette butts on the beach. So many that we could hardly make a dent ourselves in an hour picking them up.

Many of the beaches in California are designated Smoke-Free beaches. You can find a list of all smoke-free beaches on the Earth Resources Foundation Website. Huntington Beach (the site of the beach clean up) is on this list and we did not expect to find all these butts. Of course recent rains in Southern California have meant that our streets and gutters have been cleared out and the water has flowed down to the ocean via the watershed, bringing with it the disposed of butts and much more.

Most cigarette butts are made from cellulose acetate and are not biodegradable, only breaking apart over a long period of time, depending on conditions. This time frame can be up to 15 years. The butts therefore cause an unsightly environmental problem for many years before they break up.

The butts are also the filters for the cigarettes themselves and therefore contain the left over chemicals from the cigarette. Once they come into contact with water, the butts begin leaching these chemicals, which include cadmium, lead, formaldehyde and arsenic into the water. The butts make their way down through the watershed and end up polluting our oceans and inside the intestines and stomachs of fish, whales, dolphins, birds and the other numerous marine animals.

If you are a smoker, understand that your cigarette butts do not biodegrade and only break apart over a long period of time. They will cause numerous environmental problems. So hold on to your butts. Instead of throwing your butt out on the street or into the gutter, pick up a BUTTsOUT personal ashtray, check out http://www.buttsout.net/buttsout , or you can get them at one of the Surfrider beach cleanups.

For us non smokers, let your smoking friends know that their butts end up on our beaches and tell them what they can do about it. Join in at beach cleanups and don't be afraid to pick up the butts. At most beach cleanups gloves are supplied, so there is no need to touch them with your hands.

One way you can help reduce this type of waste on the beaches is to send a message to your State Assemblyperson and Senator through Surfrider Foundation's Action Network: http://actionnetwork.org/campaign/hotyb?rk=D7s41uFqBOJeE

Last week Dudley and Melanie were on the Island of Tonga which is in the South Pacific. This is a small country made up of many coral islands. There are no rivers or lakes on the main island of Tongatapu and the only fresh water is rain water, which is collected and stored. On small islands such as these sustainability is very important to a healthy human population. All items must be reused as much as possible. While on the island we visited a local coffee shop to sample the Tongan brew. There are no disposable coffee cups sold here, so we happily enjoyed our drinks in the glass mugs they provided.

Of course there is no reason why we as Americans and Canadians cannot do the same as the Tongans and reuse our coffee mugs and many other things too. Sustainability is important for all countries. We all need to reduce our impact on the environment in whatever way we can.

Start with your coffee mug. Remember to always bring your own when you visit a coffee shop. If you would like to create a personalized coffee mug, you can go to http://www.gogreenmug.com/ and pick one up there. And if you enjoy a smoke with your cup of coffee, remember to hold onto your butts when you are done with the cigarette.

Have a great week.

Deforestation and Coffee Cups

How many trees are cut down every year to create single use disposable coffee cups?


According to Sustainability Is Sexy more than 6.5 million trees were cut down in 2006 to create the 16 billion paper cups thrown away. Coffee shop paper cups are not made from recycled paper because of FDA regulation and the fact that recycled paper is not strong enough to hold the liquid and prevent hot coffee leaks and spills. Therefore most paper cups are made from 100% virgin paperwood.


Deforestation is the process by which trees in a forest are cut down. The reasons for deforestation are numerous, including logging (to make paper products), increasing farmland, mining and population expansion. This deforestion creates wastelands and deserts, but in our opinion there is a far more environmentally important result.

Trees are like Carbon Dioxide sponges. They remove carbon from the atmosphere during the process of photosynthesis and release small amounts of Oxygen back into the atmosphere. Only an actively growing tree can perform this function. The Carbon absorbed by the trees is also compacted into the soil where after millions of years it creates the fossil fuels we use abundantly today. Cutting down trees, exposes this soil and allows this carbon stored in the soil to be realeased back into the atmosphere.


Therefore by chopping down trees we remove the planets natural Carbon Dioxide filter and also release more carbon into the atmosphere from the soil. And as we all know increased carbon dioxide in the atmosphere is a major cause of our global warming environmental problem.



To add to this increased carbon dioxide from deforestation, the creation and then disposable of all these coffee cups, creates even more carbon dioxide. Creating the paper requires large machines that belch out carbon dioxide and burning of non -recycleable used coffee cups also increases carbon emmissions.

Of course planting trees is an excellent way to reduce some of the damage caused by deforestation, but we must also commit to reducing our waste and to reusing our own personal coffee mugs.

With all this in mind I took my Go Green Mug to Seattles Best coffee shop in the Borders bookshop in the District in Tustin, CA. Seattles Best offered me a 10 cent discount for using my reusable mug and as I intended to read a magazine at the shop I was pleased that once again the barrista filled up my 16 oz. mug and I only paid for a small 12 oz.

Remember to take your reusable travel mug into all the coffee shops you visit and ask them for a discount. Let us know where you went and the discount offered. If you can get a pic then please send it to us at support@gogreenmug.com and we will post it in next weeks blog. Alternatively just comment on the blog and tell us about your visit.

Also if you have not done it already join our cause on Facebook at http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 or on the Starbucks V2V at http://www.v2v.net/actions/go-green-mug

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and you can get free shipping and a 15% discount with the coupon code: luvday until Valentines Day February 14th for your personalized re-usable travel mug. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.