The Case for Raising the Fuel Efficiency of Cars

Last week President Obama announced an agreement between the White House, Environmentalists and the auto industry to increase the average fuel efficiency of passenger cars to 39 mpg. Unfortunately this cannot become the standard overnight or within the next year and the car manufacturers will have until 2016 to meet this standard. None the less it is a great achievement and proves that those of us who care about our environment now have a strong supporter in the White House.

There are always those who will find fault with a policy such as raising the fuel efficiency standards. One that particularly concerns us, suggests that consumers will prefer to buy gas guzzling cars as long as the price of fuel remains in the $2 to $3 range. Therefore although the car manufacturers will build fuel efficient hybrids and electric vehicles, the consumer will still want to buy large V8 SUVs.

We believe most people understand the need for increased fuel efficiency vehicles both for the environment and for economic, political and international stability and will buy more fuel efficient cars, when there is a large selection available. For those who do not buy into the reduce waste and save idea, the US government can always increase taxes on fuel (the US driver still pays less for gas than in most other developed nations) and pay off some of the US national debt.
Let's take a step back here though. The reason we want and need fuel efficient and zero emission cars is not only based on the price of gas at the pump. We all know that right now the Hybrid and Electric cars sell at a premium to their all gas counterparts and there are concerns that the car prices will skyrocket with the fuel efficiency standards. But we are already seeing that new hybrids are causing competition and reducing prices and we imagine that with more hybrids and electric vehicles on offer and increased competition from different car manufacturers the price of a fuel efficient vehicle will not be too different from those of a less efficient vehicle today.

At http://www.gogreenmug.com/ we are all about reducing waste. So what is important to us is that all cars will have better fuel efficiency by 2016 and competition will take care of the prices. Remember though that there are already many cars available that get more than the proposed 2016 standard of 39 mpg. So if you plan to buy a new car before then look out for those with the best Environmental Performance ratings (discussed in a previous post http://gogreenmug.blogspot.com/2009/03/buying-environmentally-clean-car.html), there is no need to wait.

Have a great week and reduce your waste.

Storing Solar, Wind and Wave Power

We have been hearing about the benefits and potential revolution that will come about when we commit to using Solar, Wind, Wave and other sustainable natural energies. We have heard how we will be able to give up on our fossil fuel habit, reduce our carbon emissions and hopefully slow down or reverse the effects of global warming.

We, of course, are big supporters of these sustainable energy sources and are excitedly anticipating some big changes now that President Obama has made environmental sources of energy an integral part of the 2009 Economic Stimulus Package and his federal budget. For now, although we know of a few homes and companies that use solar energy or wind turbines for power, we are not quite in a position that all of us can swear off those fossil fuels.

The problem is storage. Electricity cannot be stored, it can only be transformed into a different type of energy. Solar, wind, and other natural environmentally generated sources of energy are not consistent. The Sun does not always shine all day and never at night, the wind does not blow at a high enough speed all day or night either. This would mean that we may encounter electricity fluctuations as the sun goes behind a cloud or the wind dies down. Therefore, this type of energy needs to be stored before it is transformed into electricity that must be delivered. Fossil fuels such as coal and oil have that storage advantage. The coal or oil can be kept in its natural state before being burned to create the electricity.

There are a few costly ways in which Solar, Wind and other such energies can be stored - large batteries, fuel cells and heat storage. Batteries are familiar to all of us. We all know that the larger the battery, the more power it can store but this also makes it more expensive. In fact, battery technology really has not advanced much since it was invented, mostly because fossil fuels became much cheaper to use. Electric cars in particular have struggled because the cost of the battery is high and it takes a long time to charge and delivers limited mileage. This makes it almost impossible for the electric car to compete against a gas engine that can offer longer mileage and be filled up in minutes.

The other methods of energy storage may work out a lot better. Heat storage makes a lot of sense for Solar energy. The sun can heat a pipe full of water and create steam which is then much easier to store before it is converted into electricity.

President Obama's plans give encouragement to all forms of energy storage. He has even budgeted specifically for scientific research into battery technology. Once specific technologies become essential and funded, we have seen how quickly they can develop. Media (movies, photographs..) storage has encouraged hard drive manufacturers' to quickly increase hard disk storage space and retrieval speeds. Every year, larger and larger storage disks are built, while the size of the drive and the costs remain the same, or in some cases decrease.

Energy storage has also become an essential technology as we try to move away from using fossil fuels, and therefore we hope to see the same exponential technological developments and cost effectiveness here that we have seen in other technological fields.

Next weekend (Saturday) the Go Green Mug team http://www.gogreenmug.com/ and friends will be competing in the 2ND Annual Rockwater event hosted by Surfrider Newport Beach. The event is planned to raise awareness of the water shed. The water shed is the path water takes from our streets and gutters to the ocean outlet. Anything we throw out on the streets will therefore end up in the ocean. We will talk more about the Rockwater race in next week's blog. But if you want to come out and support us we will be running, walking, biking, and skateboarding from the Riverside/Orange county county line to the the Santa Ana river mouth at the border of Huntington Beach and Newport Beach.

We have not reported on any of our coffee shop visits for a few weeks now, because we think you may be bored hearing about our adventures. So why don't you let us know about your coffee shop visit and what discount they gave you for bringing in a mug. We will send a free GoGreenMug T-shirt for the best message, with a photograph, that we receive. We will publish the photograph and details in the next blog. Send your message to support@gogreenmug.com.

Have a great week and remember to reduce your waste and use your reusable mug.

Buying an environmentally clean car

The economic meltdown is causing serious difficulties for most Americans. With our investments and retirement accounts decked out in a very un-festive red, most of us cut back on our spending and reign in our shopping sprees and regular restaurant visits. Of course we could never give up a regular latte, it is the only way to start and end the work day.

According to many knowledgeable sources though, now is the time to invest. Warren Buffet (investing guru of Berkshire Hathaway) is buying shares, home prices are depressed and interest rates are low and car dealerships have great deals.

Maybe now is the right time for us to get a new fuel efficient car. Fuel efficiency is not the only criteria for a cleaner vehicle though, but for most of us finding out what is important and how a car rates environmentally is difficult.

A new law took effect on January 1st 2009 in which all new vehicles manufactured after the 01/01/2009 and sold in California must display an Environmental Performance label. This label shows 2 scores from 1-10. A smog score and a global warming score. The higher the score the cleaner the vehicle.

The Global Warming score is calculated on the greenhouse gas emissions, based on a CO2 equivalent grams per mile. The Smog score calculates the pollutant elements from the vehicle which include non-methane organic gases and nitrogen oxides. These scores are also calculated relative to other vehicles within the same model year. So think of these scores as a sliding scale test.

Battery Electric cars of course get the best scores as well as requiring zero fuel and score 10 for both the smog and global warming. The average new car sold in California has a score of 5 for both. You can get more information on the Environmental Performance label at http://www.driveclean.ca.gov/ep_label.php

California Governor, Arnold Schwarzenegger has been a strong advocate of raising emissions and fuel efficiency standards in California for some time and now President Obama has backed California's strict policies. California wants automakers to build cars that can get an average of 40 miles per gallon by 2020, while federal requirements are asking for 35 miles per gallon.

So there are a few ways we can evaluate the environmental effect of the new car we want to buy. We will look out for the Environmental Performance label and will aim to get a car with great smog and global warming scores. We will look at fuel economy and try to match or beat California's 2020 efficiency standard of 40 mpg. Finally we will make sure we have a cup holder for a GoGreenMug.

Speaking of mugs, remember to let us know about the coffee shops you visit and the discounts they offer you for bringing in your own mug. If you have not done so already also sign up to our cause on Facebook http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 so that we can build a community and put some pressure on the large chain coffee shops to offer better incentives for using a reusable mug.

What is in the 2009 Economic Stimulus Package for the Environment

Congress voted on President Obama's American Recovery and Reinvestment Act of 2009 last week.

Because of President Obama's commitment to the environment, that he expressed during his presidential campaign and has reiterated since he became president, we hoped that this new economic stimulus package would include incentives for Americans to reduce their waste, improve energy efficiency and make use of renewable energy.

At GoGreenMug we have added our voice to the call for green incentives in the stimulus package. We have signed petitions at National Wildlife Federation and Surfrider as well as adding our photo to CALPIRG's appeal to Congress to remember Global Warming in the stimulus package (see last weeks blog).


So just what is in the Economic Stimulus Package for the environment? We reviewed the bill, passed in the Senate on February 10, to get an idea of what to expect. You can see a copy of it at http://www.opencongress.org/bill/111-h1/text .

Here are some of the environmental highlights:

• Incentives for residential and commercial buildings to meet or exceed specified energy conservation standards. - $14 billion
• Grants for the manufacture of advanced battery systems and vehicle batteries that are produced in the United States, including lithium ion batteries and hybrid electrical systems. - $2 billion.
• Energy-Efficient Federal Motor Vehicle Fleet Procurement, acquiring federal motor vehicles with higher fuel economy $300 million.
• Investment in electricity delivery and energy reliability (a smart grid) to enable the use of renewable forms of energy - $4.5 billion
• Improve power line capacity and reliability- $6.5 billion.
• Projects that demonstrate carbon capture from industrial sources - $1.5 billion.
• Conservation and renewable resources programs - $15 billion.
• Grants for the operation of the National Park System and public land- $3 billion.
• Public Transportation - Investment to add train routes and bus lines - $8.4 billion.
• Defense nuclear waste environmental cleanup and conservation and renewable resource programs - $6.4 billion
• Tax credits for renewable energy development, home efficiency upgrades and the creation of renewable energy and conservation bonds - About $20 billion.

Considering the total for the stimulus package is likely to be around $789 billion, the approximately $80 billion set aside for environmental policies seems a substantial investment (about 10%). Is it enough to head off the possibly devastating challenge of global warming and destruction and change the way Americans live and do business. It is very important that environmental issues are addressed and that incentives are created for Americans to reduce waste and conserve our environment.

Most of us though will never get to see a stimulus investment check even if more money were made available, however we can continue to reduce our waste and energy consumption without this incentive. We can also continue to appeal to President Obama and congress to offer forceful incentives for the industries that need a prod, such as the oil companies, motor vehicle manufacturers and carbon dioxide belching manufacturing companies.

This week we have a pic from some regular Starbucks customers at their local coffee shop in Orange County. Sarah and Tamarra holding their GoGreenMugs with Raoul and Starbucks barrista, Ari. They commented that they love their personalized GoGreenMugs and their Starbucks sometimes offers more than the company policy 10 cents discount when they bring in their own mug. Thanks for the pic guys.
You too can get your pic on our blog. Take your GoGreenMug into your local coffee shop and ask for a discount. Let us know what discount you got and what you like about your local coffee shop and include a pic if you want. You can leave a comment or email us at support@gogreenmug.com .

Sign up to follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug.

College Activism

I (Dudley) was studying at the University of Witwatersrand in Johannesburg, South Africa in the early 1990's. Mandela had been released and the first democratic elections for all of South Africa's citizens was yet to take place. This was a time of serious political turmoil in South Africa and as liberal students, many of us attended rallies and protests, excited to be part of history.

Many people will also remember or have read about the political activism of the 1960's in America. Civil rights, ban the bomb, free love. Much of this activism took place on college campuses with enlightened students and academics leading the way.

We believe that reducing waste is a cause and a political one. Without government support it will be very difficult to make the changes we need to reduce waste and thereby stabilize our environment. Last week in a discussion on his environmental policies, President Obama said "Year after year, decade after decade, we've chosen delay over decisive action. Rigid ideology has overruled sound science. Special interests have overshadowed common sense. Rhetoric has not led to the hard work needed to achieve results. Our leaders raise their voices each time there is a spike in gas prices, only to grow quiet when the price falls at the pump."

If we do not put pressure on our political leaders they may continue to delay to take action.

Once again enlightened student activists will likely take the lead in this important cause. This week we attended a presentation on Global Warming at the University of California, Irvine (UCI). Members of CALPIRG (California Student Public Interest Research Group) organized posters and speakers. They discussed their plans for on campus environmental programs. These included a bike share program, where students will be able to check out bikes on campus; a Metro use program that will lay out bus routes on the OC and LA Metro to numerous student hangouts, including clubs and restaurants; a recycling program and a community activity program. Members of CALPIRG were also taking photographs of students and visitors with a sign reminding President Obama and Congress to include environmental causes and effective actions that will reduce global warming in the $850 billion bailout plan.

We also met and spoke with Christine Dubois Royal from CALPIRG and Dr. Lori Greene from the School of Physical Sciences at the University of California. Dr. Greene introduced us to a new program at the School of Physical Sciences with a focus on improving efficiency and storage of Solar Energy.

We were pleased to meet up with these enthusiastic activists at UCI and are looking forward to finding out more about their programs.

As you know our cause is to reduce the waste in Coffee Shops by using a reusable mug.

Dennis went to Kelly's Coffee & Fudge, in Buena Park, CA. They did not offer a discount for bringing in his mug. The owner said he doesn't see more than 2-3 people/month bringing their own mug in, and he wasn't even aware of his own franchise's move to become greener by switching the type of cups they use. In fact he did not realize that a sign outside promoted the new greener cups. The owner then used a paper cup to make the drink, then poured it into the mug; he explained he had to do this because the cup had lines showing him how much of each ingredient to put in. This location does not seem very interested in making much of an effort to help the environment (or even to save themselves some money on disposable cups).

Unfortunately this is an all too familiar experience at coffee shops. You do have the right to choose though. Ask the barrista to make your drink without using the paper cup for measurements. If he refuses, then get your money back and go to another coffee shop that will use your mug. Remember our purpose is to reduce the waste of coffee cups, so walking away will make the coffee shop owner think twice about their environmental policy.

Remember to take your reusable travel mug into all the coffee shops you visit and ask them for a discount. Let us know where you went and the discount offered. If you can get a pic then please send it to us at support@gogreenmug.com and we will post it in next weeks blog. Alternatively just comment on the blog and tell us about your visit.

Join our cause on Facebook at http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 or on the Starbucks V2V at http://www.v2v.net/actions/go-green-mug

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and you can get free shipping and 15% off with the coupon code: luvday until Valentines Day February 14th, for your personalized re-usable travel mug. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.

Beach CleanUps

Congratulations President Obama! Since he became president on Tuesday, he has got off to a flying start. Although he spoke about his energy and environmental policies briefly in his inaugural address, this has obviously not been part of his initial actions because of the deep economic recession.

However we have noted that his team have made modifications to http://www.whitehouse.gov/ where you can find his new environmental policies, in which he continues to commit to a greener future.

At GoGreenMug we too have really just got started. Last week we started 2 action campaigns. Thank you to all who have joined our causes at http://apps.facebook.com/causes/196342 on Facebook and at http://www.v2v.net/actions/go-green-mug . Remember to use a reusable mug whenever you visit a coffee shop, ask for a discount and let us know about it as a comment or by sending us an email at support@gogreenmug.com .

This week we also took up Obama's call to public action and took part in 2 beach clean ups in Huntington Beach. The first was organized by the Bolsa Chica Land Trust working with the City of Huntington Beach, CA on Martin Luther King Jr. Day and saw a large turnout. Many of the larger pieces of trash picked up that day were polystyrene and paper cups from coffee shops, as well as many pieces of plastic from the plastic lids supplied at coffee shops.

The second beach cleanup we did was with Surfrider Foundation Newport Beach chapter http://surfridernb.com/ This event takes place on the 4th Saturday of every month, so please join us if you are in the area. Once again there was lots of evidence of polystyrene coffee cups and plastic lids. The 3 photographs shown above left are great examples of how obvious it is that many coffee cups end up on our beaches. Although some of them are simply left on the beach, most of this difficult to recycle waste is washed down to our beaches via the watershed. The watershed is the drainage area into a river and in much of the USA this watershed picks up waste from our streets as it drains to the river which then drains to the ocean. The best way to reduce this waste on our beaches is to reuse, reduce and recycle everything we can.
In these pics you can see some of the trash that was collected. Plastic and polystyrene photodegrade and thereby creates smaller and smaller pieces as it breaks down. Eventually these small pieces enter the food chain of smaller birds, fish and animals, causing them harm.

These 3 bag fulls were collected by 3 of us in an hour of clean up.

This week Jane also took her mug to Tropicana Bakery as part of our Facebook cause. Here are Jane's comments and picture: "Today I visited Tropicana

Bakery and Cuban Cafe in Downey, California. I learned that they do not offer a discount for bringing in your own mug. However, they seemed very receptive to the idea and it sounds like they have already made efforts to become greener in the new year by switching from using Styrofoam to paper cups. I have been to this bakery often. Their food and coffee are some of the best in Southern California and the place is always packed. It would be great if they encouraged their customers to bring in their own mugs and helped to reduce the waste."

We hope Tropicana Bakery and Cuban Cafe follow up on their attempts to reduce waste and we wish them luck.

Please let us know about any of the places you visit.

As we are asking coffee shops to show their commitment by giving larger discounts we have decided to show our commitment at GoGreenMug.com too by offering free shipping on all orders through February 14th to encourage everyone to get their own personalized mugs to take into coffee shop.

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and use the new year coupon code: ny1501ggm to get 15% off your personalized re-usable travel mug through January 2009. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.