Turn Off Your Lights

Saturday, March 28th from 8:30 PM to 9:30 PM (your local time) is Earth Hour.

Turn off all your lights and electronic devices for this hour and enjoy some candlelight fun or get outside and do some star gazing.

GoGreenMug has signed up to take action and we will be turning off our lights and unplugging our electronic devices on Saturday night, both in our offices and at home.

Visit the earth Hour website at http://www.earthhour.org/. You can register as a supporter of Earth Hour and see what other companies and individuals are doing in your city for Earth Hour.

Put it in your calendar right now. Lights off from 8:30 to 9:30 PM on Saturday 28th March.

Have a great week and reduce your waste!

Buying an environmentally clean car

The economic meltdown is causing serious difficulties for most Americans. With our investments and retirement accounts decked out in a very un-festive red, most of us cut back on our spending and reign in our shopping sprees and regular restaurant visits. Of course we could never give up a regular latte, it is the only way to start and end the work day.

According to many knowledgeable sources though, now is the time to invest. Warren Buffet (investing guru of Berkshire Hathaway) is buying shares, home prices are depressed and interest rates are low and car dealerships have great deals.

Maybe now is the right time for us to get a new fuel efficient car. Fuel efficiency is not the only criteria for a cleaner vehicle though, but for most of us finding out what is important and how a car rates environmentally is difficult.

A new law took effect on January 1st 2009 in which all new vehicles manufactured after the 01/01/2009 and sold in California must display an Environmental Performance label. This label shows 2 scores from 1-10. A smog score and a global warming score. The higher the score the cleaner the vehicle.

The Global Warming score is calculated on the greenhouse gas emissions, based on a CO2 equivalent grams per mile. The Smog score calculates the pollutant elements from the vehicle which include non-methane organic gases and nitrogen oxides. These scores are also calculated relative to other vehicles within the same model year. So think of these scores as a sliding scale test.

Battery Electric cars of course get the best scores as well as requiring zero fuel and score 10 for both the smog and global warming. The average new car sold in California has a score of 5 for both. You can get more information on the Environmental Performance label at http://www.driveclean.ca.gov/ep_label.php

California Governor, Arnold Schwarzenegger has been a strong advocate of raising emissions and fuel efficiency standards in California for some time and now President Obama has backed California's strict policies. California wants automakers to build cars that can get an average of 40 miles per gallon by 2020, while federal requirements are asking for 35 miles per gallon.

So there are a few ways we can evaluate the environmental effect of the new car we want to buy. We will look out for the Environmental Performance label and will aim to get a car with great smog and global warming scores. We will look at fuel economy and try to match or beat California's 2020 efficiency standard of 40 mpg. Finally we will make sure we have a cup holder for a GoGreenMug.

Speaking of mugs, remember to let us know about the coffee shops you visit and the discounts they offer you for bringing in your own mug. If you have not done so already also sign up to our cause on Facebook http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 so that we can build a community and put some pressure on the large chain coffee shops to offer better incentives for using a reusable mug.

Butts on our Beaches

Does anyone really care to see your butts on our beaches?

We are of course referring to cigarette butts. This Saturday we once again joined Surfrider Newport Beach Chapter at their regular Huntington beach clean up ( 4Th Saturday morning of every month from 8-12). We picked up many polystyrene coffee cups and broken plastic lids, just as we did last month. This month however we were made aware of the literally thousands of cigarette butts on the beach. So many that we could hardly make a dent ourselves in an hour picking them up.

Many of the beaches in California are designated Smoke-Free beaches. You can find a list of all smoke-free beaches on the Earth Resources Foundation Website. Huntington Beach (the site of the beach clean up) is on this list and we did not expect to find all these butts. Of course recent rains in Southern California have meant that our streets and gutters have been cleared out and the water has flowed down to the ocean via the watershed, bringing with it the disposed of butts and much more.

Most cigarette butts are made from cellulose acetate and are not biodegradable, only breaking apart over a long period of time, depending on conditions. This time frame can be up to 15 years. The butts therefore cause an unsightly environmental problem for many years before they break up.

The butts are also the filters for the cigarettes themselves and therefore contain the left over chemicals from the cigarette. Once they come into contact with water, the butts begin leaching these chemicals, which include cadmium, lead, formaldehyde and arsenic into the water. The butts make their way down through the watershed and end up polluting our oceans and inside the intestines and stomachs of fish, whales, dolphins, birds and the other numerous marine animals.

If you are a smoker, understand that your cigarette butts do not biodegrade and only break apart over a long period of time. They will cause numerous environmental problems. So hold on to your butts. Instead of throwing your butt out on the street or into the gutter, pick up a BUTTsOUT personal ashtray, check out http://www.buttsout.net/buttsout , or you can get them at one of the Surfrider beach cleanups.

For us non smokers, let your smoking friends know that their butts end up on our beaches and tell them what they can do about it. Join in at beach cleanups and don't be afraid to pick up the butts. At most beach cleanups gloves are supplied, so there is no need to touch them with your hands.

One way you can help reduce this type of waste on the beaches is to send a message to your State Assemblyperson and Senator through Surfrider Foundation's Action Network: http://actionnetwork.org/campaign/hotyb?rk=D7s41uFqBOJeE

Last week Dudley and Melanie were on the Island of Tonga which is in the South Pacific. This is a small country made up of many coral islands. There are no rivers or lakes on the main island of Tongatapu and the only fresh water is rain water, which is collected and stored. On small islands such as these sustainability is very important to a healthy human population. All items must be reused as much as possible. While on the island we visited a local coffee shop to sample the Tongan brew. There are no disposable coffee cups sold here, so we happily enjoyed our drinks in the glass mugs they provided.

Of course there is no reason why we as Americans and Canadians cannot do the same as the Tongans and reuse our coffee mugs and many other things too. Sustainability is important for all countries. We all need to reduce our impact on the environment in whatever way we can.

Start with your coffee mug. Remember to always bring your own when you visit a coffee shop. If you would like to create a personalized coffee mug, you can go to http://www.gogreenmug.com/ and pick one up there. And if you enjoy a smoke with your cup of coffee, remember to hold onto your butts when you are done with the cigarette.

Have a great week.

College Activism

I (Dudley) was studying at the University of Witwatersrand in Johannesburg, South Africa in the early 1990's. Mandela had been released and the first democratic elections for all of South Africa's citizens was yet to take place. This was a time of serious political turmoil in South Africa and as liberal students, many of us attended rallies and protests, excited to be part of history.

Many people will also remember or have read about the political activism of the 1960's in America. Civil rights, ban the bomb, free love. Much of this activism took place on college campuses with enlightened students and academics leading the way.

We believe that reducing waste is a cause and a political one. Without government support it will be very difficult to make the changes we need to reduce waste and thereby stabilize our environment. Last week in a discussion on his environmental policies, President Obama said "Year after year, decade after decade, we've chosen delay over decisive action. Rigid ideology has overruled sound science. Special interests have overshadowed common sense. Rhetoric has not led to the hard work needed to achieve results. Our leaders raise their voices each time there is a spike in gas prices, only to grow quiet when the price falls at the pump."

If we do not put pressure on our political leaders they may continue to delay to take action.

Once again enlightened student activists will likely take the lead in this important cause. This week we attended a presentation on Global Warming at the University of California, Irvine (UCI). Members of CALPIRG (California Student Public Interest Research Group) organized posters and speakers. They discussed their plans for on campus environmental programs. These included a bike share program, where students will be able to check out bikes on campus; a Metro use program that will lay out bus routes on the OC and LA Metro to numerous student hangouts, including clubs and restaurants; a recycling program and a community activity program. Members of CALPIRG were also taking photographs of students and visitors with a sign reminding President Obama and Congress to include environmental causes and effective actions that will reduce global warming in the $850 billion bailout plan.

We also met and spoke with Christine Dubois Royal from CALPIRG and Dr. Lori Greene from the School of Physical Sciences at the University of California. Dr. Greene introduced us to a new program at the School of Physical Sciences with a focus on improving efficiency and storage of Solar Energy.

We were pleased to meet up with these enthusiastic activists at UCI and are looking forward to finding out more about their programs.

As you know our cause is to reduce the waste in Coffee Shops by using a reusable mug.

Dennis went to Kelly's Coffee & Fudge, in Buena Park, CA. They did not offer a discount for bringing in his mug. The owner said he doesn't see more than 2-3 people/month bringing their own mug in, and he wasn't even aware of his own franchise's move to become greener by switching the type of cups they use. In fact he did not realize that a sign outside promoted the new greener cups. The owner then used a paper cup to make the drink, then poured it into the mug; he explained he had to do this because the cup had lines showing him how much of each ingredient to put in. This location does not seem very interested in making much of an effort to help the environment (or even to save themselves some money on disposable cups).

Unfortunately this is an all too familiar experience at coffee shops. You do have the right to choose though. Ask the barrista to make your drink without using the paper cup for measurements. If he refuses, then get your money back and go to another coffee shop that will use your mug. Remember our purpose is to reduce the waste of coffee cups, so walking away will make the coffee shop owner think twice about their environmental policy.

Remember to take your reusable travel mug into all the coffee shops you visit and ask them for a discount. Let us know where you went and the discount offered. If you can get a pic then please send it to us at support@gogreenmug.com and we will post it in next weeks blog. Alternatively just comment on the blog and tell us about your visit.

Join our cause on Facebook at http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 or on the Starbucks V2V at http://www.v2v.net/actions/go-green-mug

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and you can get free shipping and 15% off with the coupon code: luvday until Valentines Day February 14th, for your personalized re-usable travel mug. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.

Deforestation and Coffee Cups

How many trees are cut down every year to create single use disposable coffee cups?


According to Sustainability Is Sexy more than 6.5 million trees were cut down in 2006 to create the 16 billion paper cups thrown away. Coffee shop paper cups are not made from recycled paper because of FDA regulation and the fact that recycled paper is not strong enough to hold the liquid and prevent hot coffee leaks and spills. Therefore most paper cups are made from 100% virgin paperwood.


Deforestation is the process by which trees in a forest are cut down. The reasons for deforestation are numerous, including logging (to make paper products), increasing farmland, mining and population expansion. This deforestion creates wastelands and deserts, but in our opinion there is a far more environmentally important result.

Trees are like Carbon Dioxide sponges. They remove carbon from the atmosphere during the process of photosynthesis and release small amounts of Oxygen back into the atmosphere. Only an actively growing tree can perform this function. The Carbon absorbed by the trees is also compacted into the soil where after millions of years it creates the fossil fuels we use abundantly today. Cutting down trees, exposes this soil and allows this carbon stored in the soil to be realeased back into the atmosphere.


Therefore by chopping down trees we remove the planets natural Carbon Dioxide filter and also release more carbon into the atmosphere from the soil. And as we all know increased carbon dioxide in the atmosphere is a major cause of our global warming environmental problem.



To add to this increased carbon dioxide from deforestation, the creation and then disposable of all these coffee cups, creates even more carbon dioxide. Creating the paper requires large machines that belch out carbon dioxide and burning of non -recycleable used coffee cups also increases carbon emmissions.

Of course planting trees is an excellent way to reduce some of the damage caused by deforestation, but we must also commit to reducing our waste and to reusing our own personal coffee mugs.

With all this in mind I took my Go Green Mug to Seattles Best coffee shop in the Borders bookshop in the District in Tustin, CA. Seattles Best offered me a 10 cent discount for using my reusable mug and as I intended to read a magazine at the shop I was pleased that once again the barrista filled up my 16 oz. mug and I only paid for a small 12 oz.

Remember to take your reusable travel mug into all the coffee shops you visit and ask them for a discount. Let us know where you went and the discount offered. If you can get a pic then please send it to us at support@gogreenmug.com and we will post it in next weeks blog. Alternatively just comment on the blog and tell us about your visit.

Also if you have not done it already join our cause on Facebook at http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 or on the Starbucks V2V at http://www.v2v.net/actions/go-green-mug

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and you can get free shipping and a 15% discount with the coupon code: luvday until Valentines Day February 14th for your personalized re-usable travel mug. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.

Beach CleanUps

Congratulations President Obama! Since he became president on Tuesday, he has got off to a flying start. Although he spoke about his energy and environmental policies briefly in his inaugural address, this has obviously not been part of his initial actions because of the deep economic recession.

However we have noted that his team have made modifications to http://www.whitehouse.gov/ where you can find his new environmental policies, in which he continues to commit to a greener future.

At GoGreenMug we too have really just got started. Last week we started 2 action campaigns. Thank you to all who have joined our causes at http://apps.facebook.com/causes/196342 on Facebook and at http://www.v2v.net/actions/go-green-mug . Remember to use a reusable mug whenever you visit a coffee shop, ask for a discount and let us know about it as a comment or by sending us an email at support@gogreenmug.com .

This week we also took up Obama's call to public action and took part in 2 beach clean ups in Huntington Beach. The first was organized by the Bolsa Chica Land Trust working with the City of Huntington Beach, CA on Martin Luther King Jr. Day and saw a large turnout. Many of the larger pieces of trash picked up that day were polystyrene and paper cups from coffee shops, as well as many pieces of plastic from the plastic lids supplied at coffee shops.

The second beach cleanup we did was with Surfrider Foundation Newport Beach chapter http://surfridernb.com/ This event takes place on the 4th Saturday of every month, so please join us if you are in the area. Once again there was lots of evidence of polystyrene coffee cups and plastic lids. The 3 photographs shown above left are great examples of how obvious it is that many coffee cups end up on our beaches. Although some of them are simply left on the beach, most of this difficult to recycle waste is washed down to our beaches via the watershed. The watershed is the drainage area into a river and in much of the USA this watershed picks up waste from our streets as it drains to the river which then drains to the ocean. The best way to reduce this waste on our beaches is to reuse, reduce and recycle everything we can.
In these pics you can see some of the trash that was collected. Plastic and polystyrene photodegrade and thereby creates smaller and smaller pieces as it breaks down. Eventually these small pieces enter the food chain of smaller birds, fish and animals, causing them harm.

These 3 bag fulls were collected by 3 of us in an hour of clean up.

This week Jane also took her mug to Tropicana Bakery as part of our Facebook cause. Here are Jane's comments and picture: "Today I visited Tropicana

Bakery and Cuban Cafe in Downey, California. I learned that they do not offer a discount for bringing in your own mug. However, they seemed very receptive to the idea and it sounds like they have already made efforts to become greener in the new year by switching from using Styrofoam to paper cups. I have been to this bakery often. Their food and coffee are some of the best in Southern California and the place is always packed. It would be great if they encouraged their customers to bring in their own mugs and helped to reduce the waste."

We hope Tropicana Bakery and Cuban Cafe follow up on their attempts to reduce waste and we wish them luck.

Please let us know about any of the places you visit.

As we are asking coffee shops to show their commitment by giving larger discounts we have decided to show our commitment at GoGreenMug.com too by offering free shipping on all orders through February 14th to encourage everyone to get their own personalized mugs to take into coffee shop.

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and use the new year coupon code: ny1501ggm to get 15% off your personalized re-usable travel mug through January 2009. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.