Reduce Waste At your Coffee Shop

In America we love our coffee and because of the abundance of coffee shops we can now pick up some quality blends and try many exciting variations without the need to purchase a complicated espresso machine or milk steamer, coffee bean grinder or tea infuser.

Although these Coffee shops are great for our coffee habits, there is a large cost associated with our visits. Beside the obvious financial cost of some of the fancier named coffee concoctions there is a very large environmental cost.

Coffee shops generally serve their brew in hard to recycle paper cups. A good estimate is that Americans throw away 18 billion paper cups every year. Paper and cardboard make up over 40% of the solid waste buried in North American landfills. Of that 40%, a disproportionate amount, is attributable to disposable coffee cups. Add to this waste the plastic lids and straws and cardboard sleeves that many of us use on our paper coffee cups whether we need them or not.

Luckily there are some very easy ways in which we can reduce our waste at coffee shops.
The best way to reduce this waste is to get a reusable mug or travel mug. Travel mugs tend to be better because they come with a lid in case you want to take them in the car and avoid spills and because they are insulated, which means your coffee will stay hot longer. Here are a few tips for using your reusable mug at the coffee shop:

1. Create a personalized travel mug that you will really like. Adding photographs and your name to your travel mug makes it stand out and you will want to use it more often.
2. Bring your Travel Mug with you. It will be of no use if you leave it at home.
3. Know how much liquid your mug can hold. At most coffee shops 12oz. is a Tall or Small, 16oz. is Grande or Medium and 20oz. is a Venti or Large.
4. Order the size drink you want that will fit in your mug. Sometimes you can get lucky and the barrista will fill up your 16oz. mug even if you only ordered a small or tall.
5. Order your drink type specifically and make sure that the barrista does not use a paper cup to write the order on. If you regularly enjoy the same drink get a reusable mug that describes your specific drink order on it and then point your barrista to this description.
6. Unscrew the top of the travel mug before handing your mug over. Keep the lid with you and replace it once you get your drink back.
7. Add your milk and sugar to your cup first before handing it over to the barrista. In this way you will eliminate the waste caused by spilling, if you add these later to an already full mug.
8. Ask the barrista what discount they offer for bringing in your own mug. Some coffee shops offer discounts as high as 30%. Don’t make this your reason for bringing in a reusable mug, just be pleased with yourself for helping to reduce the waste.

If you forget to bring in your travel mug then there are still a number of ways you can reduce waste during your coffee shop visit.

1. If you intend to sit in the coffee shop and enjoy your drink, you do not need a plastic lid. If you do need to take your coffee on the go then hopefully next time you will remember your reusable travel mug.
2. If you should spill any coffee on the counter top, do not use napkins to wipe it up. Ask the barrista for a rag to wipe up the spill.
3. The cardboard collar, meant for hot drinks, can also add to the waste. If you do not need one then do not take one.

Some estimates suggest that if we all use reusable mugs at one of the large chain coffee shops instead of their paper cups we would save more than 1 million tons of wood, 2 billion pounds of carbon dioxide, and 4 billion gallons of water every year. That’s the equivalent carbon dioxide reduction of keeping almost 800 000 cars off the road for at least 3 days.

So get a travel mug and persuade everyone you know to do the same. Make a difference, reduce the waste, get some discounts at coffee shops and feel good about yourself. Make the switch to a reusable travel mug today.

Contact us at support@gogreenmug.com or 714-345-1101, to personalize a mug or mugs for yourself or your business.

Respect the Beach

International Surfing Day was held 20th June around the world. We took part by volunteering with Surfrider Foundation at their booth and with a beach clean up at Huntington Beach.

Unfortunately the surf and weather was not the best at Huntington Beach for the festivities. Rain and wind forced us to spend more time under the tent, but we were there to have fun and respect our regular beach and that's just what we did. We hope you too were able to enjoy the beach or the ocean and that you did something to keep that beach clean and a place we will all enjoy visiting.

Here are a few pics from our day out.

Dennis in his International Surfing Day T-Shirt manning the Surfrider Newport Beach Desk.

If you were a surfer there were numerous boards available to test ride, although the conditions probably didn't allow surfers to really push their limits.

Tiki carving, live music, free mini burritos and energy drinks were all part of the action on the beach.

Remember that you can still pick up a personalized Go Green Travel Mug from http://www.gogreenmug.com/ for only $14.99. So visit the site today.

Have a great week and reduce your waste.

Earth Day Events and Photos

Today we come to the end of 2 weeks of fun environmental activities that we took part in for Earth Day celebrations. We have put together an assortment of some of the photographs from the events we attended.

We hope you had the chance to do your bit in the last two weeks. Of course you know that these last two weeks should not be the end of your environmental activities. Please join us in the coming weeks for more activities. We will post them in advance on this blog. We will be celebrating earth and the environment every day, so please join us when you can or tell us about what you are doing and how we can join you.

Go Green Mug have decided to extend our Earth Day discount of 20% off, until the end of April. So if you do not use a travel mug at coffee shops to cut down on your paper and polystyrene cup waste, then go to http://www.gogreenmug.com and personalize a travel mug with names and quotes and anything else you want. Add a photograph too. Use the coupon code: svplntmg at checkout to get your 20% off.

OK, we promised some photographs, so here they are:

On Saturday 18 April, we had a fantastic day in Southern California and took to the beach in Huntington Beach for a bit of surfing and sun. Unfortunately we have no pics from the day, but we got to enjoy the ocean and even lend a hand in a beach cleanup.

On Sunday April 19 we were at the Earth Day Celebrations at the Rainbow Disposal Center (on Nichols St.) in Huntington Beach and at The Lab and The Camp (the anti-mall) in Costa Mesa (on Bristol). We had the chance to see some neat environmental products and enjoy bites from locally grown organic food stores. Below is a pic of some wall art at The Lab.

On Friday 24 April we helped at a beach clean up at Big Corona beach in Corona Del Mar. Once again finding lots of small plastic pieces, cigarette butts and polystyrene all over the beach.
Saturday 25 April we took to the trails in Laguna Canyon and enjoyed another great day in Southern California. The trails seemed to be busier than usual as many bikers and hikers celebrated Earth Day this weekend.

Finally on Sunday 26 April (today) we were at the Muth Interpretive Center in the Newport Beach back bay to enjoy an Earth Day celebration complete with tarantulas, large iguanas and birds of prey. Here is Dennis helping out at the Surfrider Foundation exhibit.

Have a great week and reduce your waste.

Earth Day Activities: Surf, Hike and Reduce Waste

April 22 is Earth Day. Earth Day was originally conceived to celebrate life on our planet and to encourage us to enjoy this life. The first Earth Day celebration was held back in 1970. Unfortunately since then we have not treated earth very well, as we have continued to waste and overuse the planets resources. In 2009 the day has taken on a much more important and urgent message. This message is for everyone on planet earth and hopefully will encourage us to do more to reduce our waste not just on April the 22nd but for the rest of our lives.

GoGreenMug.com will be involved with a number of activities celebrating Earth Day over the next 2 weeks. We are committing our time and resources to raise awareness, promote environmental causes and reduce waste. Here are some of the events that we will be taking part in over the next 2 weeks:

• We have signed petitions against offshore drilling and asking congress to take strong action to reduce global warming.
• April 18 from 8:00 AM until we are tired, we will be enjoying the beach and surf in Southern California. Exactly where will depend on conditions on the day. If you would like to join us send us an email at support@gogreenmug.com or leave a comment on this blog.
• April 19 from 10:00 AM until 12:00 PM, we will be helping Surfrider Newport Beach at a beach clean up. The beach cleanup is held at the most southerly end of Huntington State Beach. There is also an Earth Day Celebration at the Rainbow Disposal Center (on Nichols St.) in Huntington Beach, where people can bring their e-waste, tour a Materials Recovery Facility, and view fuel-efficient vehicles and energy conservation displays.
• April 23 from 9:30 Am until 11:00 AM, we will be at another beach clean up once again organized by Surfrider Newport Beach. This time at the Newport Beach Bilboa Pier.
• April 25 in the afternoon, we will be hiking the canyons around Laguna Beach/ Crystal Cove in Southern California. Once again send us a message at support@gogreenmug.com if you would like to come along. Distance and exact location will be determine by participants.
• April 26, we will be at Newport Bay’s Earth Day 2009 - “Learning From Nature” celebration.
• From now until Earth Day April 22, visit http://www.gogreenmug.com and get yourself a personalized reusable travel mug for 20% off with coupon code: svplntmg

You probably realized that many of these events are in Southern California, but we know there are numerous events taking place all around the world. So please visit http://ww2.earthday.net/ to find out what activities are available in your area and get involved or simply get out and enjoy the planet - take a walk, swim or surf in the ocean, climb a mountain, but enjoy Earth and think about what you can do to reduce your waste.

Earth Day is about awareness and action and there are many events happening not just on the day itself but for the days before and after. However one day or even 2 weeks will not be enough to reduce CO2 emissions or our use of single use plastic containers or even to clean all our beaches. We need to remain aware throughout our lifetimes and reduce and reuse every day.

Save Water Now

Last week, as I was reading through my issue of The National Wildlife Federations magazine, I came across an article in which they interviewed Doug Kent about creating a carbon neutral, sustainable garden. In 2008, Doug was involved at the 19th Annual Southern California Spring Garden show, where he designed and built an "Ocean Friendly" garden and won Best Theme Presentation at the show. I volunteered with Doug for a day in 2008 in helping to setup the garden. The garden included innovative methods of reducing water runoff from the garden. It did this using native Southern California plants with low water requirements and landscape features to contain the water in the garden, instead of allowing it to run off into the street and watershed. This garden therefore required less water consumption.

California is currently in its third year of drought. Southern California gets most of its water supply from the Sierra Nevada and Rocky mountain snow packs during the dry seasons of spring and summer. Rising temperatures and increased rainfall, due to global warming, may lead to a large reduction in the snow pack and therefore an even bigger water shortage for Southern California.

If CO2 emissions continue at their current level (fired by burning coal, oil, gas and single use products), temperatures are likely to rise. Increased temperatures may bring increased rain fall to Southern California during the winter but will result in dryer summers and a drastic reduction in the snow pack. This would pose a difficult problem for water managers in storing winter rainfall, reduce power production through hydroelectrics, and of course reduce snow recreation activities.

We therefore need to start reducing waste now. We have already discussed numerous ways to reduce waste. Here are 7 more ways we can reduce water waste inside our houses and how much water they can save.

1. Fix leaky faucets. This can save up to 20 gallons per day per leak.
2. Only wash clothing when you have a full load. This will save up to 20 gallons per wash.
3. Only use the dishwasher with a full load. This will save up to 4.5 gallons per load.
4. Do not let the water run when you are rinsing dishes or brushing your teeth. This can save up to 2.5 gallons per minute.
5. Bath less often and instead take showers. When taking a bath, save up to 25 gallons by only making the tub half full.
6. Shower with a friend or shorten the time you spend in the shower. Every minute less you spend in the shower can save 2.5 gallons.
7. Fix leaky toilets. This can save as much as 50 gallons a day per toilet. If your toilets are old you can also upgrade to a high efficiency toilet and look out for the rebates from the water companies.

Spring is almost here and we are looking forward to a good period of activity. The team at GoGreenMug will be involved with Earth Day on April 22 and International Surfing Day on July 21 as well as other environmental activities. With Earth Day just over 2 weeks away we are offering a 20% discount at http://www.gogreenmug.com to promote reducing waste at coffee shops, by using less disposable coffee cups. Get yourself a reusable mug, personalize it with your name, drink order and photograph and use it whenever you visit a coffee shop.

The coupon will also apply to gift certificates, so gift your friend a mug too.
Enter the Coupon Code: svplntmg at checkout.

Butts on our Beaches

Does anyone really care to see your butts on our beaches?

We are of course referring to cigarette butts. This Saturday we once again joined Surfrider Newport Beach Chapter at their regular Huntington beach clean up ( 4Th Saturday morning of every month from 8-12). We picked up many polystyrene coffee cups and broken plastic lids, just as we did last month. This month however we were made aware of the literally thousands of cigarette butts on the beach. So many that we could hardly make a dent ourselves in an hour picking them up.

Many of the beaches in California are designated Smoke-Free beaches. You can find a list of all smoke-free beaches on the Earth Resources Foundation Website. Huntington Beach (the site of the beach clean up) is on this list and we did not expect to find all these butts. Of course recent rains in Southern California have meant that our streets and gutters have been cleared out and the water has flowed down to the ocean via the watershed, bringing with it the disposed of butts and much more.

Most cigarette butts are made from cellulose acetate and are not biodegradable, only breaking apart over a long period of time, depending on conditions. This time frame can be up to 15 years. The butts therefore cause an unsightly environmental problem for many years before they break up.

The butts are also the filters for the cigarettes themselves and therefore contain the left over chemicals from the cigarette. Once they come into contact with water, the butts begin leaching these chemicals, which include cadmium, lead, formaldehyde and arsenic into the water. The butts make their way down through the watershed and end up polluting our oceans and inside the intestines and stomachs of fish, whales, dolphins, birds and the other numerous marine animals.

If you are a smoker, understand that your cigarette butts do not biodegrade and only break apart over a long period of time. They will cause numerous environmental problems. So hold on to your butts. Instead of throwing your butt out on the street or into the gutter, pick up a BUTTsOUT personal ashtray, check out http://www.buttsout.net/buttsout , or you can get them at one of the Surfrider beach cleanups.

For us non smokers, let your smoking friends know that their butts end up on our beaches and tell them what they can do about it. Join in at beach cleanups and don't be afraid to pick up the butts. At most beach cleanups gloves are supplied, so there is no need to touch them with your hands.

One way you can help reduce this type of waste on the beaches is to send a message to your State Assemblyperson and Senator through Surfrider Foundation's Action Network: http://actionnetwork.org/campaign/hotyb?rk=D7s41uFqBOJeE

Last week Dudley and Melanie were on the Island of Tonga which is in the South Pacific. This is a small country made up of many coral islands. There are no rivers or lakes on the main island of Tongatapu and the only fresh water is rain water, which is collected and stored. On small islands such as these sustainability is very important to a healthy human population. All items must be reused as much as possible. While on the island we visited a local coffee shop to sample the Tongan brew. There are no disposable coffee cups sold here, so we happily enjoyed our drinks in the glass mugs they provided.

Of course there is no reason why we as Americans and Canadians cannot do the same as the Tongans and reuse our coffee mugs and many other things too. Sustainability is important for all countries. We all need to reduce our impact on the environment in whatever way we can.

Start with your coffee mug. Remember to always bring your own when you visit a coffee shop. If you would like to create a personalized coffee mug, you can go to http://www.gogreenmug.com/ and pick one up there. And if you enjoy a smoke with your cup of coffee, remember to hold onto your butts when you are done with the cigarette.

Have a great week.

College Activism

I (Dudley) was studying at the University of Witwatersrand in Johannesburg, South Africa in the early 1990's. Mandela had been released and the first democratic elections for all of South Africa's citizens was yet to take place. This was a time of serious political turmoil in South Africa and as liberal students, many of us attended rallies and protests, excited to be part of history.

Many people will also remember or have read about the political activism of the 1960's in America. Civil rights, ban the bomb, free love. Much of this activism took place on college campuses with enlightened students and academics leading the way.

We believe that reducing waste is a cause and a political one. Without government support it will be very difficult to make the changes we need to reduce waste and thereby stabilize our environment. Last week in a discussion on his environmental policies, President Obama said "Year after year, decade after decade, we've chosen delay over decisive action. Rigid ideology has overruled sound science. Special interests have overshadowed common sense. Rhetoric has not led to the hard work needed to achieve results. Our leaders raise their voices each time there is a spike in gas prices, only to grow quiet when the price falls at the pump."

If we do not put pressure on our political leaders they may continue to delay to take action.

Once again enlightened student activists will likely take the lead in this important cause. This week we attended a presentation on Global Warming at the University of California, Irvine (UCI). Members of CALPIRG (California Student Public Interest Research Group) organized posters and speakers. They discussed their plans for on campus environmental programs. These included a bike share program, where students will be able to check out bikes on campus; a Metro use program that will lay out bus routes on the OC and LA Metro to numerous student hangouts, including clubs and restaurants; a recycling program and a community activity program. Members of CALPIRG were also taking photographs of students and visitors with a sign reminding President Obama and Congress to include environmental causes and effective actions that will reduce global warming in the $850 billion bailout plan.

We also met and spoke with Christine Dubois Royal from CALPIRG and Dr. Lori Greene from the School of Physical Sciences at the University of California. Dr. Greene introduced us to a new program at the School of Physical Sciences with a focus on improving efficiency and storage of Solar Energy.

We were pleased to meet up with these enthusiastic activists at UCI and are looking forward to finding out more about their programs.

As you know our cause is to reduce the waste in Coffee Shops by using a reusable mug.

Dennis went to Kelly's Coffee & Fudge, in Buena Park, CA. They did not offer a discount for bringing in his mug. The owner said he doesn't see more than 2-3 people/month bringing their own mug in, and he wasn't even aware of his own franchise's move to become greener by switching the type of cups they use. In fact he did not realize that a sign outside promoted the new greener cups. The owner then used a paper cup to make the drink, then poured it into the mug; he explained he had to do this because the cup had lines showing him how much of each ingredient to put in. This location does not seem very interested in making much of an effort to help the environment (or even to save themselves some money on disposable cups).

Unfortunately this is an all too familiar experience at coffee shops. You do have the right to choose though. Ask the barrista to make your drink without using the paper cup for measurements. If he refuses, then get your money back and go to another coffee shop that will use your mug. Remember our purpose is to reduce the waste of coffee cups, so walking away will make the coffee shop owner think twice about their environmental policy.

Remember to take your reusable travel mug into all the coffee shops you visit and ask them for a discount. Let us know where you went and the discount offered. If you can get a pic then please send it to us at support@gogreenmug.com and we will post it in next weeks blog. Alternatively just comment on the blog and tell us about your visit.

Join our cause on Facebook at http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 or on the Starbucks V2V at http://www.v2v.net/actions/go-green-mug

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and you can get free shipping and 15% off with the coupon code: luvday until Valentines Day February 14th, for your personalized re-usable travel mug. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.

Deforestation and Coffee Cups

How many trees are cut down every year to create single use disposable coffee cups?


According to Sustainability Is Sexy more than 6.5 million trees were cut down in 2006 to create the 16 billion paper cups thrown away. Coffee shop paper cups are not made from recycled paper because of FDA regulation and the fact that recycled paper is not strong enough to hold the liquid and prevent hot coffee leaks and spills. Therefore most paper cups are made from 100% virgin paperwood.


Deforestation is the process by which trees in a forest are cut down. The reasons for deforestation are numerous, including logging (to make paper products), increasing farmland, mining and population expansion. This deforestion creates wastelands and deserts, but in our opinion there is a far more environmentally important result.

Trees are like Carbon Dioxide sponges. They remove carbon from the atmosphere during the process of photosynthesis and release small amounts of Oxygen back into the atmosphere. Only an actively growing tree can perform this function. The Carbon absorbed by the trees is also compacted into the soil where after millions of years it creates the fossil fuels we use abundantly today. Cutting down trees, exposes this soil and allows this carbon stored in the soil to be realeased back into the atmosphere.


Therefore by chopping down trees we remove the planets natural Carbon Dioxide filter and also release more carbon into the atmosphere from the soil. And as we all know increased carbon dioxide in the atmosphere is a major cause of our global warming environmental problem.



To add to this increased carbon dioxide from deforestation, the creation and then disposable of all these coffee cups, creates even more carbon dioxide. Creating the paper requires large machines that belch out carbon dioxide and burning of non -recycleable used coffee cups also increases carbon emmissions.

Of course planting trees is an excellent way to reduce some of the damage caused by deforestation, but we must also commit to reducing our waste and to reusing our own personal coffee mugs.

With all this in mind I took my Go Green Mug to Seattles Best coffee shop in the Borders bookshop in the District in Tustin, CA. Seattles Best offered me a 10 cent discount for using my reusable mug and as I intended to read a magazine at the shop I was pleased that once again the barrista filled up my 16 oz. mug and I only paid for a small 12 oz.

Remember to take your reusable travel mug into all the coffee shops you visit and ask them for a discount. Let us know where you went and the discount offered. If you can get a pic then please send it to us at support@gogreenmug.com and we will post it in next weeks blog. Alternatively just comment on the blog and tell us about your visit.

Also if you have not done it already join our cause on Facebook at http://apps.facebook.com/causes/196342?m=fa5edc14&recruiter_id=35111682 or on the Starbucks V2V at http://www.v2v.net/actions/go-green-mug

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and you can get free shipping and a 15% discount with the coupon code: luvday until Valentines Day February 14th for your personalized re-usable travel mug. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.

Obama Style Community Action

On Tuesday 20 January, 2009 Barrack Obama will become the new President of the USA. In regard to the government's environmental policy we believe that his presidency will benefit and promote environmental causes. If you are interested in finding out more about President Obama's Environmental and Energy plan then go to http://my.barackobama.com/page/content/newenergy .

We are particularly pleased that his plan includes a goal to reduce carbon emissions by 80% by 2050, to make federal buildings more energy efficient and to set high standards for clean air and water. President Obama's plans, definitely align with our goals at Go Green Mug. We therefore hope and expect that he will follow through on his plans with little delay after his inauguration.

President Obama's election campaign was also a great example of community action. He managed to raise an estimated $650 million. Most of which came from small donations. He also managed with his grass roots efforts to get many first time voters registered and voting.

Community action also made a difference in the Save Trestles campaign. More than 3000 people showed up at each of the public hearings, to protest the proposed Toll Road through the San Mateo Creek and San Onofre State Park. As we reported in our first blog, the Federal Government recently agreed with the California Coastal Commission in declaring the Toll Road illegal. Community action once again won out.

With these community victories in mind, we believe that it is through community action that we can get closer to one of our goals. If you have followed this blog regularly, you will know that we report on some of our coffee shop visits. We let you know what coffee shops were visited that week and what discount was offered. Our primary goal at Go Green Mug is to reduce the waste in whatever way we can. As coffee and tea drinkers we see a focused goal of reducing the number of paper cups being thrown out at coffee shops, by encouraging people to bring their own mug into the shop.

Coffee shops have their role to play too. If they offer large discounts to customers bringing in their own mugs then they will incentivize more customers to bring in their own mugs. We all benefit - less waste, larger discounts, and for the coffee shop lower expenses for all their cups and plastic lids as well as a reputation for wanting to reduce the waste.

We have created a community action on Facebook at http://apps.facebook.com/causes/196342?recruiter_id=35111682 as well as at http://www.v2v.net/actions/go-green-mug on the Starbucks V2V. Please sign up to participate in these actions and we can encourage Starbucks and other large coffee chains to increase their standard 10 cent discount. As part of this action take your own mug into a coffee shop and ask for a discount and then report the experience and the discount to us either as a comment, on this blog or via email at support@gogreenmug.com . Please add a photograph if you would like and we will post the best one each week on this blog. We will keep a list of all the coffee shops and their discounts and in this way encourage the coffee shops to do more to reduce waste for all of us who are committed to bringing in our own mugs every time we visit a coffee shop.

This week we visited Peet's Coffee shop in the Bella Terra center in Huntington Beach. They also offered a standard 10cent discount, which is just more than a 3% discount on the price of the drinks. Our picture this week is from Melanie, she was at Coffee Bean and Tea Leaf, who offered the standard 10 cent discount. Not really a great commitment to reducing waste from either of these 2 large coffee shop chains.

Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and use the new year coupon code: ny1501ggm to get 15% off your personalized re-usable travel mug through January 2009. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.

Easy Environmental Activism

We started this blog to motivate us to get out and make a difference in whatever way we can and so that we could be held accountable for our environmental actions.
As we are only 11 days into 2009 , we do not have a long list of environmental action accomplishments to talk about this year, but we hope to achieve many more during the year.
Here are some of the things we have done so far. We hope that you read this list and realize that you can do many of the same actions with little effort. Here is our list:
We have begun writing this blog and telling you about some of the causes we believe in and actions we are taking, so that we hold ourselves accountable for our actions.
We take our GoGreenMug.com travel mugs every time we visit a coffee shop. We never use a paper cup, plastic lid or cardboard cup holder offered at any coffee shop.
We have signed the Surfrider Foundation's "Rise Above Plastics Pledge". You can sign this too at http://actionnetwork.org/campaign/rap_pledge
We have signed the Facebook causes petition "Our Coasts are at Risk" which will be sent to President Obama to ask him and the congress to protect our coasts from offshore drilling. If you have a Facebook account you can sign this petition at http://apps.facebook.com/causes/petitions/23?m=2b9e3807&recruiter_id=35111682
We have committed to doing at least one beach cleanup every month in 2009. Beach cleanups are easy to find and get involved with as they are organized by numerous environmental organizations. If you want to get out there and join in a beach cleanup then check out: http://www.beachcleanup.org/ or http://www.blueoceansociety.org/cleanup.htm or http://www.healthebay.org/volunteer/htbcleanup/default.asp or of course Surfrider Foundation whose different chapters do beach cleanups at beaches all over the world.


This week Dennis and Dudley visited the coffee shop/bakery 85 degrees C in the Diamond Jubilee center in Irvine. We were informed that they had some really different and exciting teas to try. This was an excellent tip and we tried some of their specialities, which we highly recommend as well as their baked goods.
Although the teas were great, we were very disappointed to find another coffee shop that did not offer a discount for bringing in our own mugs. We would not use the excuse of no discount to leave our mugs at home and get our drinks in a paper cup. We still enjoy the satisfaction of knowing we did not add to the waste.
There seem to be a number of coffee shops that do not incentivize their customers to reduce waste. We hope that we can influence their decision by telling you about them and creating a list from all around the US and Canada. Please tell us about any coffee shops you visit and what, if any discount they offered. Write comments on this blog or send us an email at support@gogreenmug.com and attach a photo for us to post. If we can create a large enough list and following, we think we will be able to encourage more coffee shops to offer better discounts for anyone helping to reduce the waste!
Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polystyrene cups through our website GoGreenMug. Go to http://www.gogreenmug.com/ and use the new year coupon code: ny1501ggm to get 15% off your personalized re-usable travel mug through January 2009. We now also sell gift certificates, so you can gift your friends and family a mug and help them reduce waste.

Greening the new year

Welcome to the Go Green Mug Blog in 2009. As we launched in the middle of December 2008, this year is truly a fresh start for us. Follow us on this blog as we try to make a difference by getting involved with environmental causes and promoting the use of mugs in place of paper or polysteyrene cups through our website GoGreenMug. So go to http://www.gogreenmug.com/ and use the new year coupon code: ny1501ggm to get 15% off your personalized re-usable travel mug through January 2009.

In the last 2 weeks I have spoken to many friends and family and told them about our project Go Green Mug and our efforts to get Americans to re-use mugs and get involved with helping to reduce waste. Most of these people were very excited and wanted to do all they could, such as taking their mugs whenever they go to a coffee shop or helping at local beach clean-ups. However one friend suggested it really was not worth it. As long as people in places like China and India need to continue to grow and develop their economies they will continue to increase their waste, so is re-using a mug at a coffee shop in the USA really going to make a difference?

Reducing waste certainly does seem like an impossible problem, but lets look at some statistics. According to the US Enviromental Protection Agency - U.S. residents, businesses, and institutions produced more than 254 million tons of solid waste in 2007, which is approximately 4.6 pounds of waste per person per day. Re-using and Recycling reduces the emission of many greenhouse gases and water pollutants, saves energy, supplies valuable raw materials to industry, creates jobs, stimulates the development of greener technologies, conserves resources for our children's future, and reduces the need for new landfills and combustors. Recycling helps reduce greenhouse gas emissions that affect global climate. In 2007, the national recycling rate was 33.4 percent (85 million tons recycled) and this is expected to be higher in 2008.

33.4% is therefore only 1/3 of what we can do to re-use and recycle. Which leaves us lots of room to do something! There are also numerous other ways to reduce waste that cause carbon dioxide emmisions, deforestation or pollution of our beaches and oceans. As Americans we should be doing as much as we can ourselves. We can start by changing our habits - reduce our consumption where we can, re-use all items that we can and recycle everything that is possible to recycle. Our friends around the world are all aware of the global waste problem, even as they strive to achieve economic success. Our success in reducing waste will encourage them to do the same. If we do our best we can promote our actions and encourage other people to do whatever they can to reduce their waste.

So as 2009 begins, we should all resolve to ace that recycling statistic. Attempt to re-use or recycle 100% of all your waste products!
You can also try a number of other steps to help reduce waste:

1. Donate to an environmental charity of your choice.
2. Volunteer at one of the many active environmental organizations. Activities may include beach cleanups, teaching at schools and going to public hearings.
3. Reuse your plastic or paper bags at the grocery stores (or even better use a reusable canvas bag).
4. Turn off the lights and unplug electrical devices when you no longer need them.
5. Change all your light bulbs to Compact Fluorescent light bulbs. This will save you money in the long run by reducing your electricity bill.
6. Pay your bills online and sign up for electronic statements so that paper bills and envelopes do not need to be sent out.
7. Drive less! - Take public transportation, carpool, bike or walk.
8. Recycle everything you can and re-use everything else.
9. Buy from coffee houses that patronize sustainable coffee bean growth farms.
10. Buy a GoGreenMug for yourself and one for each of your coffee and tea drinking friends.
    

Check out the US EPA's What you Can Do site for more suggestions and details.
Lastly as promised we will continue to list some of the coffee shops that we visited and let you know what discounts they offer when you bring your own re-usable mug. As the GoGreenMug team are all in Southern California, please help us to evaluate more coffee shops by taking your mug in and asking for a discount. Then send us a comment or an email at support@gogreenmug.com to let us know where you went and the discount you were offered and attach a photograph of yourself and your mug and we will post it on this blog.

This week we visited Gloria Jean's in the Westminister mall. The barrista said the owner had recently restricted discounts for bringing in your own mug. In the end though he filled up my 16 oz mug (regular) and charged me for a small (12 0z). Well that sort of counts as a discount. I always ask for small and usually get charged for small, even though the mug itself holds a medium sized drink.

Coffee Shop Discounts

At GoGreenMug we are committed to reducing the waste by encouraging the use of reusable travel mugs. When visiting a coffee shop bring your travel mug with you and ask the barrista to fill your mug instead of the paper or styrofoam cups offered. In this way we can reduce the contribution of coffee cups to our already large waste and pollution problem. Visit http://www.gogreenmug.com/ to get your own personalized travel mug. Use coupon code: ff2510ggm until January 1, 2009 to get a 20% discount.

In the latest "Making Waves" magazine (a Surfrider Foundation newsletter), I read about the Junk Raft, and was reminded of the Great Pacific Garbage Patch. This relatively stationary area of the Pacific Ocean, which is kept in place by strong ocean currents called the North pacific Gyre, contains an estimated 100 million tons of waste material collected mostly from land based sources, such as polystyrene drinking cups and plastic lids.
As the plastic flotsam degrades in the sun, into smaller and smaller pieces, it becomes small enough to enter the food chain of the bird and aquatic species in this region. In samples taken from the gyre in 2001, the mass of plastic exceeded that of zooplankton (the dominant animal life in the area) by a factor of seven. Many of these plastic pieces end up in the stomachs of marine birds and animals, sometimes causing infection to these animals.
There is an obvious need to reduce this waste but what are our local coffee shops doing to help encourage us to bring in reusable mugs? Many of them give a discount. We have found this discount to vary depending on where you go for your daily cup. We have therefore decided to add a feature to this blog to let you know what discounts are available for customers with reusable mugs at specific coffee shops and what we think of this discount.
This week we visited a few coffee shops: The Coffee Bean & Tea Leaf in Irvine, CA @ Main and Harvard offered us a 10 cent discount (did not seem to matter what drink it was.) The Starbucks in the Target center in the Westminister Mall, Westminister, CA also offered a 10 cents discount for regular coffee, but seemed to suggest a discretionary discount policy depending on your drink order. Mag's Donuts and Bakery on the corner of Culver and Michelson in Irvine, CA offered us a 5 cent discount, although admittedly their coffee is a lot cheaper than Starbucks or Coffee Bean.
We believe that a 10 cent discount (particularly on a more expensive drink) is not really going to encourage customers to remember to bring in their own mug each day. If these coffee shops are really interested in helping to reduce the waste and not simply in saving money on coffee cups, we believe the discounts need to be more enticing.
Let us know what you think - take your reusable travel mug into your coffee shop, order your favorite drink and ask the barrista what discount they will give you for bringing in your own mug. Enjoy your drink , get a photo or two of yourself and your mug inside or outside the coffee shop and then send us your comments and a photo (either comment to this blog or email support@gogreenmug.com). We will then post a list of coffee shops and the discounts they offer as well as the best photograph each week.
We can all help reduce the waste and hopefully reduce the impact on the Great Pacific Garbage Patch!
Until next time- Reduce the Waste!

One Mug at a Time

Welcome to the first edition of the GoGreenMug Blog.
We will use this first entry to introduce ourselves and our website, GoGreenMug.com to you and let you know what we are all about. In future blogs we will write about ways that we can all help to reduce our waste on this planet and keep you informed on all that we are doing. We will also let you know about any promotions at our store. Go to http://www.gogreenmug.com and use coupon code: ff2510ggm to get 20% off until January 1,2009.
GoGreenMug.com was started by a group of friends in Southern California. As regular coffee and tea drinkers, we started to think about where those cups go after just one use. We learned that every year, Americans throw away billions of cups (25 billion Styrofoam cups and 18 billion paper cups). If every one of these cups include a plastic lid, that's 43 billion plastic lids added to our landfills.
To help reduce the waste, we started to bring our own mugs when visiting our local coffee shops. We soon realized that we could broaden our impact and started GoGreenMug.com.
Besides saving our landfills, bringing your own mug can also save your wallet. Many coffee shops will give you a small discount for bringing in your own mug. For us regulars, this can really add up. GoGreenMug.com is developed and managed by Sadaka LLC. Sadaka is the Swahili word for charity and at the core of our business philosophy. GoGreenMug.com gives a percentage of its profits to charities and causes that are also working hard to take care of our planet. Some of these organizations include The Sierra Club, National Wildlife Federation, The Nature Conservatory, Clear the Air, Save the Whales, and Surfrider Foundation. Sadaka’s co-founders are all active participants in environmental causes, donating to and volunteering at some of these organizations. Please visit their websites to learn more about how they are helping and what you can do to help. If you have any suggestions for other environmental organizations that you think we should give to, please email us at support@gogreenmug.com

Here is a photo of two of our founders - Dennis Ho (at right) and Dudley Tabakin at the Save Trestles hearing in San Diego in September 2008, with our our still current president in 2D. To find out more about the Save Trestles campaign check out the Surfrider Foundation website.

Until next time - Reduce the waste!

Update 12/18/2008: The Department of Commerce announced today that it would uphold the California Coastal Commission's decision! The egregious project to build a toll road through San Onofre State Beach is officially illegal under state and Federal law! In a release issued from the Department of Commerce, they "determined that there is at least one reasonable alternative to the project and that the project is not necessary in the interest of national security.
Well done Surfrider and the other active enviromental groups involved and we are thrilled that we were part of this victory!